Market reaserch Study guides, Revision notes & Summaries

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Summary Unit 1 - Developing New Business Ideas the market
  • Summary Unit 1 - Developing New Business Ideas the market

  • Summary • 5 pages • 2023
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  • a) Mass markets and niche markets: o characteristics -market size and market share, brands b) Dynamic markets: - online retailing -how markets change - innovation and market growth, adapting to change c) How competition affects the market d) The difference between risk and uncertainty
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