Alton towers Study guides, Revision notes & Summaries
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Unit 9 visitor attractions-Alton towers
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A Investigate the nature, role and appeal of visitor attractions
B Examine how visitor attractions meet the diverse expectations of visitors
C Explore how visitor attractions respond to competition and measure their success and appeal
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BP4 Unit 9 visitor attractions-Alton towers
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B4 Use of technology and its importance for visitor attractions 
*Booking systems 
*Visitor management systems 
*Technological features secondary to the attraction, for example: 
o interactive displays/virtual reality tours/ audio tours 
o guiding and guiding methods – tourist guides, personal interpretation, video screenings, enactment, guidebooks and brochures 
o free apps for mobile devices 
o special effects, animation and simulation 
*The importance of technology for visitor attractions, ...
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BP3 Unit 9 - Visitor Attractions-B1 B2 B3
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Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers 
 
B1 Different types of visitors and their diverse expectations 
B2 Products and services provided, including primary and secondary spend opportunities 
B3 Ways to meet and exceed visitor expectations
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Y11_BTEC_Business_Level_3_Instructions_for_Transition_work_Unit
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Y11 BTEC Business Level 3 Instructions 
Start this coursework report after you have finished the PowerPoint tasks, as this will 
prepare you significantly. Again if you need any help with the below task email Mr 
Macleod () 
You have been asked to research and collect information on two contrasting 
businesses and use this evidence to write a report on why businesses are 
successful. 
Below are just some Business examples that you could use however you may pick 
your own. Just ensure that the tw...
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Unit 9 - Visitor Attractions A1, A2
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A1 Types of visitor attractions 
A2 Scale, scope and appeal of visitor attractions 
• Appeal: 
o accessibility of locations, including opening times, transport links, pricing strategy, 
special offers, indoor and outdoor facilities 
o special events 
o popularity, including trends, image and reputation, repeat business.
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P2 Scale, scope and appeal of visitor attractions
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I describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.
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BP3 Unit 9 - Visitor Attractions-B1 B2 B3
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Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers 
 
B1 Different types of visitors and their diverse expectations 
B2 Products and services provided, including primary and secondary spend opportunities 
B3 Ways to meet and exceed visitor expectations
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P5-Unit 9 visitor attractions- part 2
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Building brand loyalty: 
o maintaining profile or raising awareness of the attraction 
o special/regular events, e.g. Scarefest at Alton Towers 
o effective management of seasonality and product development
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Travel and Tourism Final Exam LESSONS 8-14 with correct answers 2024
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ENVIRONMENT 
social and physical characteristics - answer-Ambience 
Setting 
Authenticity 
Environmental Perception 
Cognitive Map 
Landmarks 
Images 
Geography of tourism 
 
Ambience - answer-Dynamic condition 
Understanding the tourism environment helps predict behavior 
 
Affected by people who move in and out of the atmosphere 
People adapt and respond to ambience 
 
Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and 
Programs- orderly, planned...
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ravel and Tourism Final Exam LESSONS 8-14 with correct answers 2024
- Exam (elaborations) • 95 pages • 2024
- Available in package deal
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- £6.46
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ENVIRONMENT 
social and physical characteristics - answer-Ambience 
Setting 
Authenticity 
Environmental Perception 
Cognitive Map 
Landmarks 
Images 
Geography of tourism 
 
Ambience - answer-Dynamic condition 
Understanding the tourism environment helps predict behavior 
 
Affected by people who move in and out of the atmosphere 
People adapt and respond to ambience 
 
Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and 
Programs- orderly, planned...
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