Online advertising Study guides, Revision notes & Summaries
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![Michigan Residential Builder's License Test Bank|1190 Questions and Answers, 100% Correct| A+ Rated Solution Guide| Latest 2024-2025](/docpics/4780788/65f90f349209b_4780788_121_171.jpeg)
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Michigan Residential Builder's License Test Bank|1190 Questions and Answers, 100% Correct| A+ Rated Solution Guide| Latest 2024-2025
- Exam (elaborations) • 170 pages • 2024
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Michigan Residential Builder's License Test Bank|1190 Questions and Answers, 100% Correct| A+ Rated Solution Guide| Latest 
What is the 1st offense penalty for engaging in the practice of residential building 
without a license? 
Not less than $5K and not more than $25K and/or 1 year 
What is the penalty for engaging in the practice of residential building, resulting in 
a death? 
Not less than $5K and not more than $50K and/or 4 years 
On your individual builder's license application, what...
![WGU C207 DATA DRIVEN DECISION MAKING FINAL EXAM LATEST 2023-2024 EXAM WITH 300 REAL EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)AGRADE](/docpics/3426064/6501164040756_3426064_121_171.jpeg)
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WGU C207 DATA DRIVEN DECISION MAKING FINAL EXAM LATEST 2023-2024 EXAM WITH 300 REAL EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)AGRADE
- Exam (elaborations) • 36 pages • 2023
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WGU C207 DATA DRIVEN DECISION MAKING FINAL EXAM 
LATEST 2023-2024 EXAM WITH 300 REAL EXAM 
QUESTIONS AND CORRECT ANSWERS(VERIFIED 
ANSWERS)AGRADE 
What are two reasons for the increasing use of analytics in organizational decisionmaking?Choose 2 answers. 
Relatively lower cost of computer storage 
Lower availability of statistical experts 
Higher cost of obtaining data 
Higher computer processing power - ANSWER- Relatively lower cost of computer 
storage 
Higher computer processing power 
H...
![Test Bank for E-Commerce 2021, 16th Edition by Kenneth C. Laudon](/docpics/630002f90ede0_1907462.jpg)
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Test Bank for E-Commerce 2021, 16th Edition by Kenneth C. Laudon
- Exam (elaborations) • 266 pages • 2022
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Test Bank for E-Commerce 2021: Business, Technology, and Society, 16th edition by Kenneth C. Laudon, Carol Guercio Traver. 
 
ISBN-13: 1829 
 
Full Chapters test bank PDF 
 
PART 1: INTRODUCTION TO E-COMMERCE 
 
1. The Revolution Is Just Beginning 
2. E-commerce Business Models and Concepts 
 
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 
 
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 
5. E-commerce...
![Summary articles week 6 Managing Customer Experience and Value](/docpics/4903266/660c7ac8de72a_4903266_121_171.jpeg)
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Summary articles week 6 Managing Customer Experience and Value
- Summary • 3 pages • 2024
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Summary of the 2 articles of week 6 of MCEV, for RUG-students. 
The summarized articles are: 
Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. 
Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. 
 
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![WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023/2024](/docpics/2786565/646b71f4510f0_2786565_121_171.jpeg)
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023/2024
- Exam (elaborations) • 24 pages • 2023
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Which scenario represents personal selling? 
-	The marketing department uses the four Ps to determine the brand message. 
-	A customer orders a product online using a website. 
-	A customer goes to a pet store and discusses the best type of turtle food with a salesperson. 
-	The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - answerA customer goes to a pet store and discusses the best type of turtle food with the sales person 
Business...
![WGU C207 PA| 70 questions| with complete solutions](/docpics/63de884f0f8c3_2336072.jpg)
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WGU C207 PA| 70 questions| with complete solutions
- Exam (elaborations) • 7 pages • 2023
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Analytics is a broad term that refers to a variety of tools that inform managerial decisions.Which term can be used to describe managerial decisions? CORRECT ANSWERS: Prescriptive 
 
What are two reasons for the increasing use of analytics in organizational decision-making? CORRECT ANSWERS: Relatively lower cost of computer storage; Higher computer processing power 
 
How does probability theory inform decision-making for managers? CORRECT ANSWERS: By quantifying risk 
 
Which type of data ar...
![MGT 103 Bates Final questions and answers 100% correct](/docpics/644a8334c51c1_2662750.jpg)
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MGT 103 Bates Final questions and answers 100% correct
- Exam (elaborations) • 19 pages • 2023
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MGT 103 Bates Final questions and answers 100% correct 
__% of ticket sales are now Online 
50 
 
 
 
Price 
the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service 
 
 
 
Barter 
exchanging products and services for other products and services 
 
 
 
Calculating the Final Price (Formula) 
List Price - (Incentives + allowances) + Extra Fees 
 
College Student ex. 
Tution - scholarships + books/housing 
 
 
 
Value (Formula) 
Percieved Benef...
![7 weeks of readings + lecture notes for Topic Algorithmic Persuasion in the Digital Society](/docpics/6363a5ffe8a8d_2078100.jpg)
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7 weeks of readings + lecture notes for Topic Algorithmic Persuasion in the Digital Society
- Lecture notes • 38 pages • 2022
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This document contains all the lecture notes from the course Topic Algorithm in the Digital Society and all the reading notes. 
It includes all the names of the articles and their authors the articles are the following: 
1. Zarouali, B., Boerman, S.C., Voorveld, H.A.M., & Van Noort, G. (2022). The Algorithmic Persuasion 
Framework in online communication: Conceptualization and a future research agenda. Internet Research 
2. Boerman, S.C., Kruikemeier, S., & Zuiderveen Borgesius F.J., (2017). Onl...
![MNM2615-Marketing In Africa Portfolio - Assignments 1, 2 & 3 - 1st semester 2022 (85%).](/docpics/631342f19a2c7_1937546.jpg)
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MNM2615-Marketing In Africa Portfolio - Assignments 1, 2 & 3 - 1st semester 2022 (85%).
- Exam (elaborations) • 27 pages • 2022
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MNM2615-Marketing In Africa Portfolio - Assignments 1, 2 & 3 - 1st semester 2022 (85%). INTRODUCTION 
The world of E-Commerce is significantly pronounced in Africa than it is in other territories, 
and we are seeing a dramatic increase in the number of people accessing the internet and 
making payments via the internet and how the internet can be leveraged to target a brand’s 
3 
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![DECA Marketing Performance Indicators Questions and Answers Graded A](/docpics/63e3b9e9aced0_2349972.jpg)
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DECA Marketing Performance Indicators Questions and Answers Graded A
- Exam (elaborations) • 32 pages • 2023
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DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...
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