Marketing mix and selling Study guides, Revision notes & Summaries

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass communication, high ...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

Societal marketing concept - Business Philosophy Statements: A product may be demarketed because it is harmful. Marketing concept - Business Philosophy Statements: Credited to GE's CEO in the 1950's. Product Concept - Business Philosophy Statements: Build a better mousetrap Selling concept - Business Philosophy Statement: Customers must be persuaded to buy products false, it's just the opposite. - The film clips presented in class contrasting Ford and GM illustrate two firms that cle...

Psychographic - Answer-This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - Answer-This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - Answer-This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - Answer-This market segmentation ref...

WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023/2024 (A+). Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - answerA customer goes to a pet st...

Demographics - Answer-statistics that describe a population in terms of personal characteristics Economy - Answer-the organized way a nation provides for the needs and wants of its people Entrepreneurship - Answer-the process of starting and operating your own business Free Enterprise System - Answer-encourages individuals to start and operating your own business in a competitive environment, without government involvement Functions of Marketing - Answer-distribution, financing, marketing i...

DECA Performance Indicators Exam Questions with Complete Solutions Explain the concept of market and market identification. - Answer-A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geograph...

marketing - Answer-group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Answer-buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Answer-the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) value - Answer-customer's subjective assessment of benefits relative to costs in deter...

WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023/2024 (A+). Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - answerA customer goes to a pet st...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...