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Gratifications approach Study guides, Revision notes & Summaries

Looking for the best study guides, study notes and summaries about Gratifications approach? On this page you'll find 22 study documents about Gratifications approach.

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Summary Theories of Marketing - 6314M0185Y - All articles / PowerPoint Slides / Lecture notes

  • Summary Theories of Marketing - 6314M0185Y - All articles / PowerPoint Slides / Lecture notes

  • Summary • 45 pages • 2019
  • Summary Theories of Marketing - Exam date: March 25, 2019. - PowerPoint Slides - Lecture Notes - All Articles 1. Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. 2. Slater, S. F., & Narver, J. C. (1998). Customer-Led and Market-Oriented: Let's Not Confuse the 2. 3. Achrol, R. S., & Kotler, P. (2011). Frontiers of the marketing paradigm in the third millennium. 4. De Swaan Arons Driest, M., Van den Driest, F. (2015, July 14). The Ultimate Mark...
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Audiences and Consumers, Is There Really a Distinction?

  • Audiences and Consumers, Is There Really a Distinction?

  • Essay • 5 pages • 2014
  • Audiences and Consumers, Is There Really a Distinction? Essay Mark: 80%
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