Digital strategies Study guides, Revision notes & Summaries
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Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Test Bank)
- Exam (elaborations) • 488 pages • 2023
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Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Test Bank) 
 
Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Test Bank)
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Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Solution Manual)
- Exam (elaborations) • 256 pages • 2023
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Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Solution Manual) 
 
Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Solution Manual)
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RSM Summary Managing Business Strategically (BMS)
- Summary • 73 pages • 2022
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This summary contains ... 
 
1. Information from the lectures of content module 1-6, 
2. Relevant strategic models, 
3. and information from the following articles: 
 
-Value Creation and Value Capture: A Multilevel Perspective (Lepak, Smith, Taylor 2007) 
- Dynamic Capabilities: What are They? (Eisenhardt & Martin, 2000) 
- Competitor Analysis and Interfirm Rivalry: Toward A Theoretical Integration (Chen, 1996) 
- Blind Spots in Competitive Analysis (Zahra & Chaples, 1993) 
- Tesla’s...
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Managing Innovation 12 Lectures + 1 guest lecture
- Lecture notes • 61 pages • 2023
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Lecture 1 – Introducing Topic & Course	 
Lecture 2 – Chapter 1 and 3	 
Lecture 3 – Digital innovation, technological progress and developing innovation strategies	 
Lecture 4 – Building the innovative organization	 
Lecture 5 – Sources and search strategies of innovation	 
Guest lecture Paperfoam	 
Lecture 6 – Innovation Networks	 
Lecture 7 – Dealing with uncertainty	 
Lecture 8 – Creating new products and services	 
Lecture 9 – Exploiting open innovation and collaboration	 
L...
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Unit 17 Assignment 1 - Pearson Level 3 Business BTEC
- Essay • 33 pages • 2024
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This assignment was awarded the distinction grade for the Level 3 BTEC Business course by Pearson. 
 
This assignment focuses on ASOS and McDonald's in part 1, and Aldi and Weetabix in part 2. This assignment contains an introduction, conclusion, and reference section, and fully discusses, explains, analyses, and evaluates all the criteria to get a distinction grade. 
 
These criteria that are covered are: 
P1 – The role of digital marketing as an extension of traditional marketing and the ...
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DPP1501 Assignment 2 (COMPLETE ANSWERS) 2024 (605540) - DUE 10 June 2024
- Exam (elaborations) • 11 pages • 2024
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DPP1501 Assignment 2 (COMPLETE ANSWERS) 2024 (605540) - DUE 10 June 2024 ; 100% TRUSTED workings, explanations and solutions. for assistance Whats-App 0.6.7..1.7.1..1.7.3.9 ......................................... Question 1 
THEME: INFUSE AFRICAN EPISTEMOLOGIES AND PHILOSOPHIES WITHIN THE PQM 
1.1 
Read the following scenario in order to answer the questions that follow. Various options are provided in the box below the scenario, to help you answer the questions. Please choose the relevant ans...
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A
- Exam (elaborations) • 30 pages • 2024
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A 
 
 
 
	has long been the cornerstone of brand-building efforts for many companies. 
 
Interactive media 
 
Mass-media advertising 
 
Online marketing 
 
Product placement 
 
Personal selling 
 
 
Which of the following statements is true of direct marketing? 
 
Traditionally, it has not been considered an element of the promotional mix. 
 
It is synonymous with direct mail. 
 
The rapid growth of the Internet is discouraging the gr...
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MN4057 Digital Business and Emerging Tech - StockX
- Essay • 9 pages • 2023
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Assessment criteria, identify the following: 
- E-business model that the website uses, commenting on specific strengths and weaknesses 
- Competitive strategy and digital business strategy the company follows and provide recommendations 
- digital marketing strategies and options and provide recommendations 
- Customer traffic data using similar web () , provide recommendations 
- company e-CRM and social media network channels linked with the website and provide recommendations 
- cyber s...
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Summary Managing Innovation ALL LECTURES + GUESTLECTURE + LITERATURE
- Summary • 127 pages • 2023
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Content: 
- Lecture 1 Introduction 
- Lecture 2 + Chapter 1 What is innovation + Chapter 3 Innovation as a core business process	 
- Lecture 3 + Chapter 2 Digital is Different + Chapter 4 Developing an innovation strategy	 
- Lecture 4 + Chapter 5 Building the innovative organization 
- Lecture 5 + Chapter 6 Sources of innovation + Chapter 7 Search strategies for innovation	 
- Lecture 6 + Chapter 8 Innovation networks	 
- Lecture 7 + Chapter 9 Dealing with uncertainty	 
- Lecture 8 + Chapter 1...
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Summary all articles Digital Marketing Intelligence 2022-2023
- Summary • 50 pages • 2023
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Summary all articles Digital Marketing Intelligence 2022-2023 
 
- Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. 
- Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. 
- Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. 
- Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...