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Consumer behavior Study guides, Revision notes & Summaries

Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 6093 study documents about Consumer behavior.

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Book summary Consumer Behavior

  • Book summary Consumer Behavior

  • Summary • 43 pages • 2023
  • Available in package deal
    • Book summary of the required chapters for Consumer Behavior
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Solutions Manual for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

  • Solutions Manual for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

  • Exam (elaborations) • 241 pages • 2023
  • Solutions Manual for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser
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Test Bank For Consumer Behavior 12th Edition All Chapters - 9780134734828

  • Test Bank For Consumer Behavior 12th Edition All Chapters - 9780134734828

  • Exam (elaborations) • 562 pages • 2023
  • Test Bank For Consumer Behavior 12th Edition All Chapters
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MKTG 4204 Consumer Behavior Final Exam notes

  • MKTG 4204 Consumer Behavior Final Exam notes

  • Exam (elaborations) • 11 pages • 2023
  • CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
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Consumer Behavior Practice Exam Questions - BA Master's UvA

  • Consumer Behavior Practice Exam Questions - BA Master's UvA

  • Summary • 8 pages • 2024
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    • PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.
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Consumer Behavior Summary & Practice Exam Questions

  • Consumer Behavior Summary & Practice Exam Questions

  • Package deal • 2 items • 2024
  • Master’s BA UvA Course Consumer Behavior Summary + Exam Practice Questions and Answers, Package Deal :)
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Test Bank for Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh / All Chapters 1-20 / Full Complete 2022 - 2023 Test Bank for Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh / All Chapters 1-20 / Full Complete 2022 - 2023

  • Test Bank for Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh / All Chapters 1-20 / Full Complete 2022 - 2023

  • Exam (elaborations) • 854 pages • 2022
  • Test Bank for Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh / All Chapters 1-20 / Full Complete 2022 - 2023
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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!) Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)

  • Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)

  • Summary • 90 pages • 2022
  • Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Complete Summary Lectures, Seminars, Articles - Consumer Behavior (6314M0159Y) 2022/2023. 8,9 final grade!

  • Complete Summary Lectures, Seminars, Articles - Consumer Behavior (6314M0159Y) 2022/2023. 8,9 final grade!

  • Summary • 50 pages • 2022
  • This summary includes all contents of the Knowledge Clips, Seminar (Q&A) Sessions, and Articles for 2022/2023 with lots of explanations as well as example pictures, tables, and diagrams. These 50 pages include all required information and are focused on making the materials easy to understand and memorize. This document is very structured and attention has been paid to layout and formatting to make important information stand out. Since many other summaries on Stuvia are outdated, this summary ...
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CONSUMER BEHAVIOR & MARKETING ACTION CONSUMER BEHAVIOR & MARKETING ACTION

  • CONSUMER BEHAVIOR & MARKETING ACTION

  • Summary • 45 pages • 2022
  • Summary of the course Consumer Behavior & Marketing Action. Includes all course materials (both book and all required articles) and notes on the lectures/lecture videos and online sessions.
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