Comparative advertising Study guides, Revision notes & Summaries

Role of Marketing - correct answer Generate profitable revenue When a marketer can describe something it is called a - correct answer product concept After buying an item we experience what? - correct answer cognitive dissonance Ways to engage consumers, directly or indirectly - correct answer -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, c...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

another name for insurance agent is: principal producer broker recorder - ANSWER-producer another name for insurer is: principal producer broker policymaker - ANSWER-principal The Broad Form Products Coverage endorsement in commercial auto policies does which of the following? Adds property coverage Removes the defective products exclusion Adds the defective products exclusion Removes property coverage - ANSWER-Removes the defective products exclusion All of the follow...

the product that real estate licensees market is - information knowledge of property transfer, knowledge of market conditions, knowledge of how to market real estate or business a competent licensed real estate professional must know the economic and legal intricacies associated with transfers of - title, property taxes, financing, and local zoning ordinances to be successful, licenses must know how to - market real estate and businesses real estate brokerage - the business of bringing tog...

Principles of Advertising CORRECT ANSWER 1. Accurate 2. Comprehensible 3. Objectively verifiable 4. Professionally appropriate 5. Not misleading Advertisements do not contain... CORRECT ANSWER 1. Testimonials 2. Endorsements 3. Guarantees 4. Superlative or comparative statements 5. Anything promoting a demand for unnecessary services 6. Anything that is outside the scope of practice of kinesiology Advertisements may contain... CORRECT ANSWER 1. Services and products offered 2. Co...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...

Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 3 Brand Communication and Society 1) ________ results when an external message drives people to feel a need or want to buy a product. A) Demand creation B) Direct marketing C) Social marketing D) Cause marketing E) Mission marketing Answer: A Difficulty: Easy Chapter LO: 3-1 Course LO: Identify and analyze the major social criticisms of marketing 2) The question of whether advertising creates social values r...

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way ...

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country. National Advertisers - Answer-operate throughout the country. Long term campaigns, they spend 5-10 million dollars in advertising Agency Compensation/Commisions - Answer-Media compensation, mark ups, fee, retainers, inc...