Branding and packaging Study guides, Revision notes & Summaries

BA 317 UO Final Exam Questions and Answers Rated A+ product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need types of products convenience shopping specialty unsought convenience product product we buy frequently with little thought, little searching low involvement, quick decisions buy based on accessibility & price shopping product product not purchased frequently increased involvement, more effort expended on se...

Product correct answers Bundle of physical, service, and symbolic attributes designed to satisfy a customer's needs Services correct answers intangible taks that satisfy the needs of consumers and business users Goods/Objects correct answers tangible products that customers can see, hear, smell, taste, touch Goods-services Continuum correct answers Spectrum along which goods and services fall according to their attributes ex. knee replacement surgery, dinner at restaurant, live conc...

1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some other tools, its brand of tools have a lifetime warranty - Answer-True 2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping and return if you were not satisfied with the bike. The function of the ad is - Answer-Encourage consumers to try the bike 3. Of all the business functions, _________ is the only one whose primary role is to...

Marketing concept - Answer-The philosophy that focuses on identifying and satisfying customer needs. Benefits of marketing - Answer-Advantages gained from implementing marketing strategies. Importance of marketing - Answer-The significance of marketing in achieving business goals. Seven functions of marketing - Answer-Activities involved in the process of marketing goods and services. Marketing mix - Answer-The combination of product, price, place, and promotion strategies used to ma...

how are drugs sorted into therapeutic groups and classes? - ANSWER first by the conditions they are used to treat, and tehn by their mechanism of action bone marrow transplants... - ANSWER are a type of stem cell therapy, unless a patient's own cells are reinjected what does AMA stand for? - ANSWER American Medical Association What section of a drug's package insert describes situations in which the drug should not be used because the risks outweigh the therapeutic benefits? - ANSWER ...

NAPSRX Test 1. How are drugs sorted into therapeutic groups and classes? A. first by the conditions that they are used to treat, and then by their mechanisms of action B. first by their mechanisms of action, and then by their therapeutic effects C. first by their side effects, and then by therapeutic effects D. first by their toxically, and then by their effectiveness 2.Bone marrow transplants… A. … require that the patient first undergo chemotherapy or radiation to kill the diseas...

Monolithic Brand correct answers a structure where the company relies solely on a corporate brand brand equity correct answers defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or as a financial one, being the objective expression of the value of the brand. brand extension correct answers extending an existing brand name to new product categories brand genealogy correct answers a managerial mindset introduced ...

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

CNPR Exam(Latest Update 2024)accurate 10how are drugs sorted into therapeutic groups and classes? - ANSWER first by the conditions they are used to treat, and tehn by their mechanism of action bone marrow transplants... - ANSWER are a type of stem cell therapy, unless a patient's own cells are reinjected what does AMA stand for? - ANSWER American Medical Association What section of a drug's package insert describes situations in which the drug should not be used because the risks outw...

Ways a products life can be extended - Advertising Changing the price Adding value Exploring new markets New Packaging Stages of a product lifecycle - Development Introduction Growth Maturity Decline Decisions which the product life cycle helps to make - One decision the product life cycle may help you to make is if at the beginning of the cycle the owner of the business is seeing the losses rolling in and is thinking of abandoning their businesses the product life cycle would give t...