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Consumer Behaviour in the Digital Age

The University of Essex (UoE)

Here are the best resources to pass Consumer Behaviour in the Digital Age. Find Consumer Behaviour in the Digital Age study guides, notes, assignments, and much more.

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Understanding Consumer Decision-Making Styles, Motivation, and Models

  • Understanding Consumer Decision-Making Styles, Motivation, and Models

  • Lecture notes • 12 pages • 2023
  • The document provides a comprehensive exploration of consumer decision-making styles, motivation, and decision models. It begins by outlining the traditional five-stage decision-making process, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. It also discusses contemporary approaches to decision-making, such as the cognitive model, reinforcement model, and habitual decision-making model. The document delves into consumer deci...
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Understanding Consumer Decision-Making Styles, Motivation, and Models

  • Understanding Consumer Decision-Making Styles, Motivation, and Models

  • Lecture notes • 12 pages • 2023
  • The document provides a comprehensive exploration of consumer decision-making styles, motivation, and decision models. It begins by outlining the traditional five-stage decision-making process, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. It also discusses contemporary approaches to decision-making, such as the cognitive model, reinforcement model, and habitual decision-making model. The document delves into consumer deci...
    (0)
  • £8.81
  • + learn more