Unit AS 1 The Competitive Business

A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.

A look at the advantages and disadvantages of operating as a partnerships and sole trader.

A look at the advantages and disadvantages as operating as a public or private limited company.

A look at the advantages and disadvantages as operating as a franchise and a franchisor.

A look at the advantages and disadvantages of primary and secondary research.

A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.

A look at random sampling, quota sampling, cluster sampling and stratified sampling.

A look at an example of a SWOT analysis by using McDonalds.

This summary provides a definition of competition, what affects the level of competition and looks at the role of the Competition Commission and other relevant bodies.

A summary of markets.