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Summary The Foundations of Marketing Practice, MPR22
- Summary • 64 pages • 2021
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CHAPTER 1: A BALANCED PERSPECTIVE ON BRANDS................................................ 8 
1 
BRAND DEFINITION ........................................................................................................ 8 
1.1 BRAND ELEMENTS .................................................................................................... 8 
1.2 CHOOSING BRAND ELEMENTS (IDENTIFY THESE BRANDS) ........................ 8 
1.3 THEMES IN BRAND ELEMENTS ................................................
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