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MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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MNM2604 ASSIGNMENT 4 OF 2021 DUE 17 SEPTEMBER
- Exam (elaborations) • 17 pages • 2021
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- £6.48
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Guaranteed distinction
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Marketing mix case study - Dove vs Sure
- Essay • 12 pages • 2021
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- £6.96
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The current paper aims to explore and compare the marketing mix elements for two competitive brands – Dove and Sure, focusing on their deodorant products for women segment. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. 
Word count: 1,558 words
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Marketing mix case study - Lucozade vs. Red Bull
- Essay • 10 pages • 2021
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- £6.47
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The current paper explored the energy drink market in UK and conducts a comparative analysis of the marketing strategies of its two main players – Red Bull and Lucozade. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. The analysis has revealed that Lucozade’s strategy is more focused on addressing the healthier nutrition of its products, as well as its price advantage, while Red Bull relies more on distinction, quality and i...
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Lecture notes MAC2602 - Principles Of Strategy, Risk & Financial Management Techniques (Mac2602) Principles of Management, ISBN: 9780998625775
- Lecture notes • 262 pages • 2021
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- £3.41
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Mac2602 Lecture notes, exercises and solutions
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Marketing Fundamentals Notes
- Lecture notes • 64 pages • 2021
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- £9.14
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All concepts of the book Principles of Marketing from Chapter 1 to 11 are thoroughly covered.
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Summary Exam Material Marketing Year 1 Endterm EBE
- Summary • 67 pages • 2021
- Available in package deal
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- £10.01
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A detailed summary of the chapters for the endterm of the course Marketing for E&BE. The chapters 8, 9, 10, 11, 12, 14, 15, 16 and 19 are included. I also have a summary available with the chapters for the midterm (chapters 1,2,3,5,6,7,18), if you need those as well.
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Summary Exam Material Marketing Year 1 Midterm EBE
- Summary • 45 pages • 2021
- Available in package deal
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- £7.83
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Detailed summary of the exam material for the course Marketing (EBP033A05) for year 1 of Economics & Business Economics. All the important parts of the book have been covered. Includes chapters 1,2,3,5,6,7,18 (all chapters needed for the midterm-exam).
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Summary all chapters for the course Marketing EBE
- Package deal • 2 items • 2021
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- £14.36
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A detailed summary of all chapters needed for both the midterm and endterm of the course Marketing for E&BE. The following chapters are included: Chapter 1,2,3,5,6,7,8,9,10,11,12,14,15,16,18,19. I also have separate bundles available if you only need certain chapters, but this bundle is cheaper than those two combined!
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Traditional & Non-Traditional Media
- Summary • 4 pages • 2022
- Available in package deal
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- £7.04
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Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. 
Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).
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