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MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
- Summary • 30 pages • 2023
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- £7.71
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MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
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Marketing+ICC
- Summary • 33 pages • 2020
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- £5.65
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Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
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