Unit 2 rationale for marketing campaing

PEARSON (PEARSON)

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  • Lecture notes • 2 pages • 2024
  • Report 1 - Introduction -Summarise the business !-Explain what you’ve been asked to do in order to achieve the company’s aim!-Explain which of the two options you’re choosing to and for what reason!-Explain the chosen marketing message and how it’ll benefit the company!-‘For this activity I have been asked to prepare a rational for … in order to … To achieve this the company will either be … I have chosen to follow the promotional strategy of … as I believe … My chosen marke...
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