Dissertation

Loughborough University (LU)

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Global and social media’s effects on globalized sporting mega-events: public identification and influences in regard to Great British Athletics at the

Global and social media’s effects on globalized sporting mega-events: public identification and influences in regard to Great British Athletics at the
Thesis • 74 pages • 2015

This study examines the increasing importance of global and social media, in today’s globalizing world, whilst focusing on mega sporting events such as the London 2012 Olympic Games.

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Dissertation

Loughborough University (LU)

Global and social media’s effects on globalized sporting mega-events: public identification and influences in regard to Great British Athletics at the