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  2. Canterbury Christ Church University
  3. Canterbury Christ Church University
  4. Internationalization and entrepreneurship Market Entry Report with references

Internationalization and entrepreneurship Market Entry Report with references

Canterbury Christ Church University

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Masters level: Case study on market entry of Baby food segment in an internationalisation position

  • Masters level: Case study on market entry of Baby food segment in an internationalisation position

  • Case • 23 pages • 2021
  • Distinction standard work. Masters level. Approach analysis, entry mode analysis, drivers, barriers, disadvantages of entry mode, foreign market, France, Porter's 5 forces distribution channels, demographics, customer attitudes, PESTEL, Ansoff. Including references,
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