Learning aim A: Investigate the role of branding in a selected business Learners will understand the principles of branding, the value of a brand and the benefits and drawbacks of branding to a business. A1 Principles of branding • Product: good or service. • Branding: the elements that define the image, ethos and tone of a business and its products. • Brand: a characteristic name, symbol or shape that distinguishes a product from that of another supplier. • Brand portfolio: a c...

Unit 15 - Working as a Holiday Representative Part of P4, M2, D2 It is a welcome meeting presentation, including welcome, introduction, accommodation, resort, local and safety information, and promotion of excursions and other services. Script for the presentation and welcome pack is available amongst my uploaded documents. For P4, learners must use social, customer service and selling skills to plan and deliver an arrival transfer speech and a welcome meeting to a group of holidaymakers, an...

Unit 15 - Working as a Holiday Representative Part of P4, M2, D2 It is a welcome pack created for the welcome meeting presentation, which is available amongst my uploaded documents. For P4, learners must use social, customer service and selling skills to plan and deliver an arrival transfer speech and a welcome meeting to a group of holidaymakers, and make a sale to a holidaymaker. The transfer speech and welcome meeting can be simulated situations but should be to an audience. They must prov...

Unit 15 - Working as a Holiday Representative Part of P4, M2, D2 It is the whole script for the welcome meeting presentation (available amongst my uploaded documents). For P4, learners must use social, customer service and selling skills to plan and deliver an arrival transfer speech and a welcome meeting to a group of holidaymakers, and make a sale to a holidaymaker. The transfer speech and welcome meeting can be simulated situations but should be to an audience. They must provide a welcome,...

Unit 15 - Working as a Holiday Representative Part of P4, M2, D2 It is an arrival transfer speech including welcome, introduction, safety and comfort on the coach, country info, transfer details, resort information and accommodation check-in. Welcome meeting is mentioned three times throughout the speech and drip selling excursions is included. For P4, learners must use social, customer service and selling skills to plan and deliver an arrival transfer speech and a welcome meeting to a group...