Attitudes and Advertising

Tilburg University (UVT)

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The Psychology of Advertising

Bob M. Fennis, Wolfgang Stroebe

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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising

Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising
Summary • 45 pages • 2024

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

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Beknopte samenvatten Attitudes and Advertising

Beknopte samenvatten Attitudes and Advertising
Summary • 31 pages • 2022

A brief summary for the Attitudes and Advertising course. This course is taught in English, so the summary is also in English. Difficult words/phrases I have translated parentheses into Dutch for better understanding. The articles have also been incorporated into the document.