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Best selling Test Bank - Marketing 9e notes
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MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A
- Exam (elaborations) • 932 pages • 2021 Popular
-
- £10.16
- + learn more
Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? 
a. planning sales campaigns 
b. selling 
c. advertising and promotion activities 
d. a philosophy that stresses customer satisfaction 
ANS: D PTS: 1 DIF: Definition REF: p. 4 
OBJ: 1 BLM: Remember 
2. A business is concerned with many day-to-day activities. Some of the most important are the 
planning and conception of the product or service, its pricing policy, and the distribution strategy. 
What ar...
Newest Test Bank - Marketing 9e summaries
-
MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A
- Exam (elaborations) • 932 pages • 2021 New
-
- £10.16
- + learn more
Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? 
a. planning sales campaigns 
b. selling 
c. advertising and promotion activities 
d. a philosophy that stresses customer satisfaction 
ANS: D PTS: 1 DIF: Definition REF: p. 4 
OBJ: 1 BLM: Remember 
2. A business is concerned with many day-to-day activities. Some of the most important are the 
planning and conception of the product or service, its pricing policy, and the distribution strategy. 
What ar...