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Exam Preparation OTP2, Event Management
- Summary • 7 pages • 2017
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Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics
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Formuleblad voor Marketing
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formules voor marketing
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Service Industry Q2
- Summary • 17 pages • 2017
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-Kotler (6th Edition) pp. 251-253
-Bozarth & Handfield (4rd
Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71
AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape 
-Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985)
-Maister (1986) “The Psychology of Waiting Lines” AND Bozarth & Handfield (3rd Edition) pp. 178-180 and 195- 196 (4rd Edition) pp. 174-176 and 190-191 AND Kotler (6th Edition) pg. 256
-Bozarth & Handfield (3rd Edi...
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Marketing Management
- Summary • 35 pages • 2017
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Summary Principles of Marketing, Kotler. Chapter 2, 3 & 9
- Summary • 8 pages • 2013
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Summary of the three has documents requested in the first year. Summarized from book and supplied power points. (There is also a series of chapter 10, 11 & 12)
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Summary Chapter 14 Principles of Marketing
- Summary • 5 pages • 2012
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Summary Chapter 14 principles of marketing
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Summary Chapter 9 Principles of Marketing
- Summary • 2 pages • 2012
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Summary Chapter 9 Principles of Marketing
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Summary Chapter 7 Principles of Marketing
- Summary • 7 pages • 2012
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Summary Chapter 7 Principles of Marketing
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Summary Chapter 6 Principles of Marketing
- Summary • 3 pages • 2012
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Summary Chapter 6 Principles of Marketing
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Summary Chapter 5 Principles of Marketing
- Summary • 6 pages • 2012
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Summary Chapter 5 Principles of Marketing
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