Rijksuniversiteit Groningen (RUG) • Marketing
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Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture.
In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result.
The screenshots are from the lecture.
If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
Exam Strategic Marketing, answers included.
A comprehensive summary of the lectures of Strategic Marketing. All comments and examples of the lecture are included.
Summary Franchising
Summary B2B Marketing Lectures
Summary Consumer Psychology 
Including Book Chapters, Articles, and Ted Talks

Textbook Chapter 1 – A historical context for understanding consumption
Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social
Psychology. The Handbook of Social Psychology 1:99-142.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
TED Barry Schwartz (2006)
Textbook Chapter 7 – Pers...
Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens