Digital Marketing analytics (EBB105B05)

This summary contains all the information regarding the lectures. It is written concisely. The exam grade I got using this summary was a 9.6.

This our group's assignment for DMA 2020/2021. I recall we got a 7.5.

I wrote a summary of all the 10 lectures of Digital Marketing Analytics in 2022/2023. It is a summary of the lecture slides with the most important stuff and some extra explanation when something wasn't clear yet from the slides.

Assignment 1 for the course digital marketing analytics (Rijks Universiteit Groningen)

All the lectures including notes on Digital Marketing Analytics. The Q&A's are included at the end.

Lecture notes Digital Marketing Analytics Pre-Master Marketing/Bedrijfskunde

Lecture notes Digital Marketing Analytics Pre-Master Marketing/Bedrijfskunde

The summary consists of a complete overview of al the course content; - Summary lecture slides - Articles - Tutorial overview

Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.

It is a summary of all the lectures