Retail & Omnichannel Marketing (EBM880B05)

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under the MADS program, this one ...

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44 pagina's

Geschreven in 2022/2023

madsmadlad

This document consists out of a summary of all the related articles for the course Retail & Omnichannel Marketing 2021/2022.

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41 pagina's

Geschreven in 2021/2022

xlisadevries

This includes all and everything when it comes to MADS Summaries available at MADS Madlad. Own hundreds of pages full of the essence that makes this great MSc program at RUG. It cost me hundreds of hours of thought and study - grades in 8-10s. This bundle is only for the most dedicated. €228 worth of docs for €149. The catch? All for charity.

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22 items

madsmadlad

This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!

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65 pagina's

Geschreven in 2022/2023

frankboneschansker

This summary includes: Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7. Which is the material for Week 2 and very important for Team Assignment 1 of Retail & Omnichannel Marketing (EBM880B05), part of MADS and Marketing Management. Check out the complete summary bundle for the best value.

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24 pagina's

Geschreven in 2022/2023

madsmadlad

The very best summaries for Market Models (EBM077A05), Data Science Methods for MADS (EBM215A05) and Retail & Omnichannel Marketing (EBM880B05). Including summary of lectures, papers, books, weekly quizzes, team assignments, R-code guides and Practice Exams. Enhanced with a dynamic table of contents and meticulous organization.

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5 items

madsmadlad

All the best summaries for Retail & Omnichannel Marketing (EBM880B05) for MADS and Marketing Management. Containing: All Lectures, Readings (Mandatory & Optional) and a Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying.

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3 items

madsmadlad

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under the MADS program, this one is listed for MM.

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43 pagina's

Geschreven in 2022/2023

madsmadlad

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

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43 pagina's

Geschreven in 2022/2023

madsmadlad

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

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44 pagina's

Geschreven in 2022/2023

madsmadlad

The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under t...

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99 pagina's

Geschreven in 2022/2023

madsmadlad

The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

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99 pagina's

Geschreven in 2022/2023

madsmadlad

Complete summary of all the articles, lectures, guest lectures and notes from during the lecture for Retail and Omnichannel Marketing. For the courses Marketing Management and Marketing Analytics and Data Science for the MSc Marketing.

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39 pagina's

Geschreven in 2022/2023

skipvdv

An extensive summary of the course 'retail & omnichannel marketing' given at the RUG for the Msc Marketing. All the articles for the exam + the lectures have been summarized. Since the summary is quite extensive, reading the literature yourself, won't be necessary. Good luck with studying for the exam! :)

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59 pagina's

Geschreven in 2022/2023

shannaceelen

All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.

3.0

(2)

83 pagina's

Geschreven in 2022/2023

tomhaan01

Summary (samenvatting) of all papers/articles of Retail & Omnichannel Marketing (ROM) (EBM880B05).

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17 pagina's

Geschreven in 2022/2023

SDaan99

Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...

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46 pagina's

Geschreven in 2020/2021

sapo98

All lecture notes from ROM

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49 pagina's

Geschreven in 2021/2022

georgie_vw

Summary of all articles from Retail & Omnichannel Marketing. Lecture notes from lecture 1-8.

3.5

(2)

75 pagina's

Geschreven in 2021/2022

lisatreebus

Hele uitgebreide samenvatting van het vak Retail & Omnichannel Marketing. Alle lessen zijn uitgebreid in deze samenvatting behandeld maar ook alle artikelen staan er met veel detail in.

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132 pagina's

Geschreven in 2020/2021

nikkinuman