B2B Marketing (EBM808B05)

Rijksuniversiteit Groningen (RuG)

Hier vind je de beste samenvattingen om te slagen voor B2B Marketing (EBM808B05). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Populaire samengevatte studieboeken

Handboek Strategische B2B-marketing

Jean-Pierre Thomassen

1 documenten

Alle 14 resultaten

Sorteer op:

Master Marketing Management (electives) - Rijksuniversiteit Groningen

Voordeelbundel

Master Marketing Management (electives) - Rijksuniversiteit Groningen
-

-

-

3

juni 2026
Three of the elective courses I followed for MSc Marketing Management at Rijksuniversiteit Groningen. Containing: - Marketing Communication (summary) - B2B Marketing (summary) - Entrepreneurship Theory and Digital Innovation (summary)
FrederiekeH
€13,49 Meer Info

B2B Marketing - complete summary in (basic) English

Samenvatting

B2B Marketing - complete summary in (basic) English
Beschikbaar in een bundel

-

-

1

37

mei 2026

2025/2026
Beschikbaar in een bundel
Summary of all 5 lectures (including papers and book chapters) of the course B2B Marketing at Rijksuniversiteit Groningen. It's written on a more basic-level of the English language, to make it easier to understand.
FrederiekeH
€6,94 Meer Info

Samenvatting

B2B marketing summary
5.0

(1)

5.0

4

62

juli 2024

2023/2024
summary of the lectures and the book of B2B marketing
Kyra9901
€9,66 Meer Info

Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles

Voordeelbundel

Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
-

-

2

2

juni 2023
This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.
frankboneschansker
€8,49 Meer Info

B2B Summary (EBM808B05) - All mandatory articles

Samenvatting

B2B Summary (EBM808B05) - All mandatory articles
Beschikbaar in een bundel

-

-

-

33

juni 2023

2022/2023
Beschikbaar in een bundel
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
frankboneschansker
€5,49 Meer Info

(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

Samenvatting

(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)
Beschikbaar in een bundel

5.0

(1)

5.0

3

132

juni 2023

2022/2023
Beschikbaar in een bundel
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
frankboneschansker
€5,99 Meer Info

Samenvatting

Summary - B2B Marketing (EBM808B05)
-

-

7

36

juni 2023

2022/2023
This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.
taravanderveen
€10,49 Meer Info

Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing

Samenvatting

Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing
-

-

12

61

juli 2022

2021/2022
This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
xlisadevries
€10,49 Meer Info