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B2B Marketing (EBM808B05)

Rijksuniversiteit Groningen (RuG)

Hier vind je de beste samenvattingen om te slagen voor B2B Marketing (EBM808B05). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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B2B marketing summary

  • Samenvatting

    B2B marketing summary

  • 5.0
    (1)
    5.0
    4
    62
    juli 2024
    2023/2024
  • summary of the lectures and the book of B2B marketing
  • Kyra9901
    €9,66 Meer Info
Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles

  • Voordeelbundel

    Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles

  • -
    -
    2
    2
    juni 2023
  • This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.
  • frankboneschansker
    €8,49 Meer Info
B2B Summary (EBM808B05) - All mandatory articles

  • Samenvatting

    B2B Summary (EBM808B05) - All mandatory articles

  • Beschikbaar in een bundel
    -
    -
    -
    33
    juni 2023
    2022/2023
    Beschikbaar in een bundel
  • This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
  • frankboneschansker
    €5,49 Meer Info
(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

  • Samenvatting

    (Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

  • Beschikbaar in een bundel
    5.0
    (1)
    5.0
    3
    132
    juni 2023
    2022/2023
    Beschikbaar in een bundel
  • This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
  • frankboneschansker
    €5,99 Meer Info
Summary - B2B Marketing (EBM808B05)

  • Samenvatting

    Summary - B2B Marketing (EBM808B05)

  • -
    -
    7
    36
    juni 2023
    2022/2023
  • This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.
  • taravanderveen
    €10,49 Meer Info
Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing

  • Samenvatting

    Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing

  • -
    -
    12
    61
    juli 2022
    2021/2022
  • This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
  • xlisadevries
    €10,49 Meer Info
Assignment 2 B2B Marketing

  • Essay

    Assignment 2 B2B Marketing

  • -
    -
    3
    8
    december 2020
    2020/2021
    6-7
  • VTB assignment
  • wietskeanema
    €6,99 Meer Info
Assignment 1 B2B Marketing

  • Essay

    Assignment 1 B2B Marketing

  • -
    -
    1
    6
    december 2020
    2019/2020
    6-7
  • Assignment 1 B2B Marketing
  • wietskeanema
    €6,99 Meer Info
B2B Marketing articles

  • Samenvatting

    B2B Marketing articles

  • -
    -
    3
    38
    mei 2019
    2017/2018
  • An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
  • marketingstudent94
    €6,49 Meer Info
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