Customer models (EBM076A05)

Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...

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An extensive summary of all the material that is useful for the Customer Models exam (MSc Marketing Intelligence) at the University of Groningen.

Summary Customer Models

Summaries of the customer models lectures

Summary of Customer Models plus articles in question & answer form. Content discussed: Logit / Probit models Multinomial / Ordered / Nested logit Hurdle / Tobit models Count models Duration models Articles discussed: Chapter Dennis Fok Blattberg et al. (2009) Ch. 17 Guadagni and Little (1983) Prins and Verhoef (2007) Nitzan and Libai (2011) Gielens and Dekimpe (2007) Trusov et al. (2010) Sample exam with detailed answers included.

Leeflang et al., Chapter 1 + 2 (2014) Blattberg et al. Chapter 17 ( 2009) Risselada, Verhoef & Bijmolt (2010): Staying Power of Churn Prediction Models. Guadagni and Little (1983): A Logit Model of Brand Choice Calibrated on Scanner Data etc.