Franchising (EBM046A05)

An extensive summary of all the lectures for the master course franchising at the University of Groningen.

Summary Franchising

Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.

Literature Review of 1. Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586 2. Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 1. The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual 2. M.J. Brand and E.P.M. Croonen (2...

Lectures 2018

Summary of all lecture slides for the Franchising course taught at the FEB (RUG Groningen)

Perfect Summary of Determinants of E-Commerce Strategy in Franchising: A Resource-Based View