Rijksuniversiteit Groningen (RUG) • Marketing
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Complete document with information from the lecture slides, the book and extensive lecture notes.
These are summaries of all the lectures from the MSc Marketing course of Brand & Product Management. 
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Brand & Product Management
Leerdoelen	Upon completion of the course the student is able to:
1. explain the essence of branding and to apply state-of-the-art branding theories;
2. conduct a brand audit and articulate strategic and tactical recommendations to (re)direct a brand into the future;
3. explain the critical role of consumer's motives, cognition & emotion in...
These are summaries of all the lectures from the MSc Marketing course Behavioral Perspectives on Corporate Governance (BPCG). Language: English.

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Uitgebreide vaknaam	Behavioural Perspectives on Corporate Governance
Leerdoelen	Upon completion of the course the student is able to:
1. Critique key theories, concepts, and approaches in the research domain of corporate governance.
2. Compare (inter)national corporate governance arrangements.
3. Evaluate adva...
An extensive summary of all the lectures for the master course franchising at the University of Groningen.
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
An extensive summary of all the lectures for the course Market Models (MSc Marketing) at the University of Groningen. I copy/pasted all the slides in a document and wrote comments of the lecturer below them. Very helpful to bring to the open book exam.
A comprehensive summary of the lectures and all articles of Marketing & Consumer Well-being.
Strategic Brand Management, global edition. Keller, K.L. 9780273779414 
Summary of the chapters 1 - 4 and 12 for the course Brand and Product Management.
Extensive summary with images of all lectures through the exam material including notes from the Q&A lecture