Strategic Marketing (EBM081B05)

All articles of the course. Summary of them, you can take this with you to the exam!

Summary of all the lectures of the course

An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)

Samenvatting voor het vak Strategic Marketing (verplicht vak MSc Marketing) Summary for the course Strategic Marketing (compulsory course MSc Marketing) Colleges artikelen Lectures articles

13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery - Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar - Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990) - Brand portfolio strategy and firm performance, Morga...

Summary of all the required articles of Strategic Marketing.

Summary with images and notes from the lectures through the exam material for the Strategic Marketing course