Lecture notes
principles of marketing
- Module
- Institution
topics that are important in principles of marketing
[Show more]
Seller
Follow
musfirahmumtaz
Content preview
Sure. Promotion mix, also known as the marketing mix, is a set of tools that businessesuse to communicate the value of their products or services to their target audience. The
promotion mix includes four elements: advertising, public relations, sales promotion,
and direct marketing.
Advertising is a paid form of communication that businesses use to reach a large
audience. Advertising can be used to build awareness, generate interest, and persuade
customers to buy a product or service.
Public relations is a form of communication that businesses use to build relationships
with their target audience. Public relations can be used to generate positive publicity,
build brand awareness, and position a company as an expert in its field.
Sales promotion is a short-term incentive that businesses use to encourage customers
to buy their products or services. Sales promotions can include discounts, coupons,
free samples, and contests.
Direct marketing is a form of marketing that businesses use to communicate directly
with their target audience. Direct marketing can be used to generate leads, build
relationships, and close sales.
The best way to create a promotion mix is to consider the following factors:
● The target audience: What are the needs and wants of the target audience?
● The product or service: What are the unique selling points of the product or
service?
● The budget: How much money is available for promotion?
● The goals: What are the goals of the promotion?
Real-life examples of promotion mix
Here are some real-life examples of promotion mix:
● Nike: Nike uses a variety of promotional tools to reach its target audience. Nike's
advertising campaigns are often seen on TV, in magazines, and online. Nike also
sponsors athletes and teams, and it produces branded merchandise.
● Apple: Apple uses a combination of advertising, public relations, and sales
promotion to promote its products. Apple's advertising campaigns are often seen
on TV and online. Apple also gets a lot of free publicity from its innovative
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller musfirahmumtaz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £8.81. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73091 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now