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Global Marketing Final Exam 2023 (A+ GUARANTEED) All exams combined
Global Marketing Exam #1 (Chapter 1-5) Test questions with 100% correct answers Global Marketing Exam 1 (1,2,4,5) Test questions with verified answers
[Show more]Global Marketing Exam #1 (Chapter 1-5) Test questions with 100% correct answers Global Marketing Exam 1 (1,2,4,5) Test questions with verified answers
[Show more]International Marketing correct answers the performance of business activities designed to PLAN, PRICE, PROMOTE, and DIRECT the flow of a company's goods and services. 
 
Controllable Elements correct answers - Product 
- Price 
- Place 
- Promotion 
- Research 
- Firm Characteristics 
- Distributi...
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Add to cartInternational Marketing correct answers the performance of business activities designed to PLAN, PRICE, PROMOTE, and DIRECT the flow of a company's goods and services. 
 
Controllable Elements correct answers - Product 
- Price 
- Place 
- Promotion 
- Research 
- Firm Characteristics 
- Distributi...
what is the goal of businesses correct answers long term survival 
 
3 ways to increase market share correct answers New customers, more business with existing customers, retain more customers 
 
4 Competitive growth strategies correct answers market penetration, product development, market developm...
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Add to cartwhat is the goal of businesses correct answers long term survival 
 
3 ways to increase market share correct answers New customers, more business with existing customers, retain more customers 
 
4 Competitive growth strategies correct answers market penetration, product development, market developm...
Product strategies in International markets? correct answers 1. Product Communication Extension 
= When a company is selling the Same Product with the same communication strategy across different countries. EX. Nike,Iphone 
2. Product Extension Communication Adaptation 
= When faced with consumers ...
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Add to cartProduct strategies in International markets? correct answers 1. Product Communication Extension 
= When a company is selling the Same Product with the same communication strategy across different countries. EX. Nike,Iphone 
2. Product Extension Communication Adaptation 
= When faced with consumers ...
corporate planning correct answers the formulation of long term generalized goals for an enterprise as a whole 
 
strategic planning correct answers a type of planning conducted at the highest levels of management, dealing with products, capital, and research and the long and short term goals of a c...
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Add to cartcorporate planning correct answers the formulation of long term generalized goals for an enterprise as a whole 
 
strategic planning correct answers a type of planning conducted at the highest levels of management, dealing with products, capital, and research and the long and short term goals of a c...
Market Penetration correct answers A marketing strategy defined by getting existing customers to buy more products that exist already. 
 
Market Development correct answers A marketing strategy defined by taking existing products into new markets 
 
Product Development correct answers A marketing st...
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Add to cartMarket Penetration correct answers A marketing strategy defined by getting existing customers to buy more products that exist already. 
 
Market Development correct answers A marketing strategy defined by taking existing products into new markets 
 
Product Development correct answers A marketing st...
GDP correct answers Gross Domestic Product 
total value of products/services produced in one year 
 
What does it mean if a country has a negative balance of trade goods and services? correct answers the country bought more than they sold 
 
Timeline of Dominating Global Markets correct answers 1950...
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Add to cartGDP correct answers Gross Domestic Product 
total value of products/services produced in one year 
 
What does it mean if a country has a negative balance of trade goods and services? correct answers the country bought more than they sold 
 
Timeline of Dominating Global Markets correct answers 1950...
What is a global consumer? correct answers an individual or organization buyer that has similar needs and tastes worldwide (homogeneous tastes/wants) 
 
External influences on the global consumer correct answers - reference groups, 
- culture 
- family 
- demographics 
- social status 
- MARKETING A...
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Add to cartWhat is a global consumer? correct answers an individual or organization buyer that has similar needs and tastes worldwide (homogeneous tastes/wants) 
 
External influences on the global consumer correct answers - reference groups, 
- culture 
- family 
- demographics 
- social status 
- MARKETING A...
A company that engages in global marketing focuses resources on? correct answers The global market opportunities and threats. 
 
marketing mix correct answers price, product, promotion, place 
 
what is used to create global marketing programs? correct answers The marketing Mix (4 P's) 
 
Marketing...
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Add to cartA company that engages in global marketing focuses resources on? correct answers The global market opportunities and threats. 
 
marketing mix correct answers price, product, promotion, place 
 
what is used to create global marketing programs? correct answers The marketing Mix (4 P's) 
 
Marketing...
Four Trends Affecting Global Business correct answers 1. Growth of the WTO and open trade agreements 
2. Developing countries moving toward free trade 
3. The internet, cellular, and networked communication 
4. A mandate to manage the global environment for the future 
 
International Marketing co...
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Add to cartFour Trends Affecting Global Business correct answers 1. Growth of the WTO and open trade agreements 
2. Developing countries moving toward free trade 
3. The internet, cellular, and networked communication 
4. A mandate to manage the global environment for the future 
 
International Marketing co...
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