Rijksuniversiteit Groningen (RUG) • Marketing
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Summary Customer Models
Summary Marketing Communication
Summary Customer Management

Including all lectures and all articles.
Summary of all lectures of Digital Marketing Intelligence
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Review of all Lectures and Literature
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
Lectures 2018
Summary Lectures 2017/2018