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Fundamentals of Marketing notes (1st edition)
Paul Baines, Chris Fill - ISBN: 9780198748571
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View all 28 notes for Fundamentals of Marketing, written by Paul Baines, Chris Fill. All Fundamentals of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Fundamentals of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Fundamentals of Marketing notes
This document contains a summary of the book fundamentals of marketing and the class powerpoints for the classes micro marketing and micro management. 
 
These notes were made for my own exam earlier this year. All credits for the information go to the book and the lecturers
- Summary
- • 28 pages •
This document contains a summary of the book fundamentals of marketing and the class powerpoints for the classes micro marketing and micro management. 
 
These notes were made for my own exam earlier this year. All credits for the information go to the book and the lecturers
An introduction to not-for-profit marketing
- Class notes
- • 2 pages •
An introduction to not-for-profit marketing
An introduction to the segmentation, targeting and positioning (STP) model
- Class notes
- • 1 pages •
An introduction to the segmentation, targeting and positioning (STP) model
An introduction to marketing research
- Class notes
- • 3 pages •
An introduction to marketing research
An introduction to the marketing mix (the 7P's)
- Class notes
- • 2 pages •
An introduction to the marketing mix (the 7P's)
This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...
- Summary
- • 41 pages •
This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution
- Summary
- • 9 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution
A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals
- Study guide
- • 4 pages •
A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals
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Newest Fundamentals of Marketing summaries
This is a complete summary of the book Fundamentals of Marketing by Paul Baines.
- Summary
- • 44 pages •
This is a complete summary of the book Fundamentals of Marketing by Paul Baines.
Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English 
Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels
- Summary
- • 50 pages •
Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English 
Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 1: Marketing Principles and Society
- Summary
- • 8 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 1: Marketing Principles and Society
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 6: Proposition and Branding Decisions
- Summary
- • 8 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 6: Proposition and Branding Decisions
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 7: Pricing and Value Creation
- Summary
- • 6 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 7: Pricing and Value Creation
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 8: Marketing Communications Principles
- Summary
- • 9 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 8: Marketing Communications Principles
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 9: Managing Marketing Communications
- Summary
- • 8 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 9: Managing Marketing Communications
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution
- Summary
- • 9 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution
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