Marketing Principles

Hey! In this document you will find helpful information for the marketing exam! Moreover, it contains helpful answers to a marketing case study, which even if not relevant for other cases, it is still a little hand to understand how to answer! Best of luck :)

In this document, you will find a summary of all the key terms and important tables and figures seen in the book. The summary is made based on bullet points and numeration, not in textual (reading paragraphs) form.

Summary of all chapters of principles of marketing for a digital age.

These are the summaries of the chapters indicated in the book Principles of Marketing for a Digital Age. These notes have been used for my Open Book exam. The page numbers are attached to every question, so you can still look it up if you're stuck. Attention! Notes & Page Numbers have been applied to the actual book, not the PDF version.

This is a complete summary of the book Fundamentals of Marketing by Paul Baines.

Specific aspects of the marketing strategy for "Trek Bicycle Corporation" were investigated in this report.