Marketing notes (1st edition)

The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.

Test Bank for Marketing, 6th Canadian Edition by Dhruv Grewal, Michael L

TEST BANK FOR MARKETING 12TH EDITION

Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition

MKT 101 Principles-Practice Questions-Ch 1-20

Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies

Test Bank - Marketing, 21st Edition by Pride & Ferrell, All 20 Chapters Covered, Verified Latest Edition Test Bank for Marketing, 21st Edition by Pride & Ferrell, Marketing, 21st Edition by Pride Test bank and solution manual pdf free download Test bank and solution manual pdf Test bank and solution manual pdf download Test bank and solution manual free download Test Bank solutions Test Bank Nursing Test Bank PDF Test bank questions and answers

Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value

Test Bank for Marketing, 6th Canadian Edition by Dhruv Grewal, Michael L

MKT 101 Principles-Practice Questions-Ch 1-20

TEST BANK FOR MARKETING 12TH EDITION

Test Bank - Marketing, 21st Edition by Pride & Ferrell, All 20 Chapters Covered, Verified Latest Edition Test Bank for Marketing, 21st Edition by Pride & Ferrell, Marketing, 21st Edition by Pride Test bank and solution manual pdf free download Test bank and solution manual pdf Test bank and solution manual pdf download Test bank and solution manual free download Test Bank solutions Test Bank Nursing Test Bank PDF Test bank questions and answers

The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.

This document includes the lecture noted of the course Foundations of Marketing.

Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition

Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value

Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies

This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...