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Summaries Global Marketing (1st edition)

Svend Hollensen - ISBN: 9781292100111

View all 32 summaries for Global Marketing, written by Svend Hollensen. The summaries for Global Marketing are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.

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Summary Export Management (English)
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Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...

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  • by stanverhoeven1996 • 
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Summary International Marketing
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Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.

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  • Summary
  •  • 58 pages • 
  • by Juliaengbersen • 
  • uploaded  28-06-2017
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
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Summary International Marketing Management (IMM) IBL year 3 semester 2 block 3 and 4 English Based on book: GLOBAL MARKETING (Sixth edition) Author: Svend Hollensen Publisher: Pearson Education Limited English 872 pages 9781292100111 Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16 Full exam content summary Course module code: IBLIMM02R3

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  • Summary
  •  • 42 pages • 
  • by amydiemer • 
  • uploaded  16-06-2018
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International marketing exam period four (Global Marketing, Hollensen)
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Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...

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  • Summary
  •  • 31 pages • 
  • by susannevandervliet • 
  • uploaded  11-06-2017
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Newest summaries of Global Marketing

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Summary Export Management (English)
(10)
$4.72
36x  sold

Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...

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  • Summary
  •  • 28 pages • 
  • by stanverhoeven1996 • 
  • uploaded  30-10-2019
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Global Marketing, Svend Hollensen, Seventh Edition
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Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19. Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.

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  • Summary
  •  • 38 pages • 
  • by cemre03 • 
  • uploaded  25-10-2019
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Summary Export Management
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Summary of Export management with the following subjects: - Globalization - Internationalization - Glocalization - Pro-active & reactive export motives - Internal triggers & external triggers - Export risks - Home country environment - Host country environment - Culture - IMS model - Entry mode selection - Export entry modes - Intermediate export modes - Hierarchical export modes - Piracy - Incoterms

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  • Summary
  •  • 50 pages • 
  • by Rik040 • 
  • uploaded  11-11-2019
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Summary English Global Marketing part I II E-phase 1 IB(L)
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This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.

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  • Summary
  •  • 27 pages • 
  • by jamietimmermans67 • 
  • uploaded  12-05-2020
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Summary English Global Marketing part III E-phase 1 IB(L)
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This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.

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  • Summary
  •  • 20 pages • 
  • by jamietimmermans67 • 
  • uploaded  12-05-2020
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Summary English Global Marketing part IV E-phase 1 IB(L)
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This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.

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  • Summary
  •  • 53 pages • 
  • by jamietimmermans67 • 
  • uploaded  12-05-2020
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