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Summaries A Framework for Marketing Management, Global Edition (6th edition)

Philip Kotler, Kevin Lane Keller - ISBN: 9781292093147

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View all 23 summaries for A Framework for Marketing Management, Global Edition, written by Philip Kotler, Kevin Lane Keller. The summaries for A Framework for Marketing Management, Global Edition are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.

Best selling summaries for A Framework for Marketing Management, Global Edition

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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...

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  • Summary
  •  • 24 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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Strategic Marketing, MKSE, samenvatting
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Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek. The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.

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  • Summary
  •  • 16 pages • 
  • by BdeLeeuw • 
  • uploaded  06-12-2018
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Summary Chapter 1- 9: Marketing Management
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

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  • Summary
  •  • 42 pages • 
  • by jeanphilippebecker • 
  • uploaded  17-10-2020
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A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)
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A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.

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  • Summary
  •  • 55 pages • 
  • by BronM • 
  • uploaded  18-10-2020
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Newest summaries of A Framework for Marketing Management, Global Edition

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Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5
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Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

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  • Summary
  •  • 117 pages • 
  • by zarafranceschi • 
  • uploaded  13-01-2021
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Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

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  • Summary
  •  • 121 pages • 
  • by zarafranceschi • 
  • uploaded  13-01-2021
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Marketing Mid-Term summary
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This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.

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  • Summary
  •  • 140 pages • 
  • by jcarmen • 
  • uploaded  17-01-2021
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Summary Marketing (A Framework for Marketing Management)
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Elaborate summary of the whole marketing course (with the book: A Framework for Marketing Management, Global edition) chapters included: 1 - 18.

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  • Summary
  •  • 48 pages • 
  • by sjveldt • 
  • uploaded  19-10-2021
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