Marketing

Hogeschool Zuyd (HZ)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Paul Baines, Chris Fill

5 documents

Bronis Verhage

5 documents

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Summary

Summary Consumer Behaviour 7th edition English
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July 2024

2023/2024
Summary Consumer Behaviour 7th edition English, the book links consumer behaviour theory with the real-life problems faced by practitioners in the following ways: -Marketing opportunity, Marketing pitfalls and Multicultural dimensions. -Consumer behaviour. -New coverage of sustainable consumption, emerging technologies, social media and online behaviour.
1938835griguoli
$14.81 More Info

Summary

Chapter 10: Managing Channels and Distribution
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9

October 2017

2017/2018
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 10: Managing Channels and Distribution
danique2212
$4.86 More Info

Summary

Chapter 9: Managing Marketing Communications
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8

October 2017

2017/2018
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications
danique2212
$4.86 More Info

Summary

Chapter 7: Pricing and Value Creation
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1

6

October 2017

2017/2018
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation
danique2212
$4.86 More Info

Summary

Chapter 6: Proposition and Branding Decisions
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3.5

2

8

October 2017

2017/2018
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 6: Proposition and Branding Decisions
danique2212
$4.86 More Info