Niche markets Study guides, Revision notes & Summaries

disintermediation - cutting out the middleman and reaching customers more directly and efficiently. reintermediation - reintroduce middle men in order to reduce the chaos brought on by disintermediation. Mas customization - helps firms tailor their p/s to meet a customers particular needs on a large scale. still allows for economies of scale ex. dell lets you design a computer nike lets you make custom tennis shoes group buying - groupon or living social negotiate special volume discounts...

A company that engages in global marketing focuses resources on? correct answers The global market opportunities and threats. marketing mix correct answers price, product, promotion, place what is used to create global marketing programs? correct answers The marketing Mix (4 P's) Marketing, R&D, manufacturing, and other activities comprise a firms...? correct answers value chain the various activities that a company performs in order to create value for customers. correct answers va...

Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters (Revised Version). Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competi...

CFRE - Terms key activities in fundraising - correct answer research, marketing, relationships, ethics & accountability Rosso's Concentric Circles - outer circle - correct answer People with similar interests Rosso's Concentric Circles - at the core - who are these primary stakeholders? - correct answer Major Donors, Board, Management Staff (these people have the responsibility to bring those in the outer circles closer) Rosso's Concentric Circles - second to outer circle - correct ...

Marketing Review Questions and Answers 100% Pass What is the 1st step in determining whom to approach about buying a product? Market Segmentation A Market Is... 1. people or organizations with 2. needs or wants, and with 3. the ability and 4. the willingness to buy Market Segment a subgroup of people or orgs sharing one or more characteristics that cause them to have similar product needs (should respond similarly to marketing mix) Market Segmentation the process of dividing a market into mea...

ADMN 400 Final UNH Exam Questions With 100% Correct Answers Marketing Matrix - answerproduct, placing, pricing, and promotion Value - answerBenefit/Cost Utility - answerability of a product to meet someones wants or needs Types of Utility - answerform, place, time, possession Consumer Goods - answertangible products purchased by customers for personal use industrial goods - answerProducts used in the production of other products. Sometimes called business goods or B2B goods. Services - ...

What is a Business? - Answer-an organization that provides goods and services to earn a profit What is a nonprofit? - Answer-any profits generally put back into the organization, instead of going to owners/shareholders Examples of non-profit goals: - Answer-- environmental preservation - Mental health - decreasing homelessness Roles of Business in Society (5) - Answer-- employment -production of goods/services we want/need - innovation of new goods/services - community leadership/suppor...

Industry conditions Competitive pressures Market standing vis-à-vis rivals Competitive strengths and weaknesses What is the firm's present situation? New buyer needs to satisfy •Growth opportunities to pursue •Markets to deemphasize or abandon •How to measure success What direction to head and what performance targets to set? Strategy for competing successfully How to attract customers Deciding what market position to stake out Actions to achieve performance targ...

visitor attractions are permanent and charge admission. attract tourists. include natural, cultural, or built assets with visitor experiences buildings converted for visitors castles, monuments, historic houses, archaeological sites museums and galleries art, cultural, historical natural sites gardens, natural parks, forests, beaches, caves religious sites religious buildings, pilgrimage centers visitor centers cultural, industrial, transport, heritage (ex. Grand Central Station) the...

ANSC 1401 - TTU (Lab Final Review) Questions with Complete Solutions Which of the following situations would likely lead to agitation or excitement of a gregarious animal? separation from the group Which of the following might be a reason for working cattle through a squeeze chute? ear tagging, vaccination, and palpation Which of the following animals would likely have the largest flight zone? extensively raised cow True or False: Livestock will rarely balk or hesitate to move fr...