Rijksuniversiteit Groningen (RUG) • Marketing
Meest recente samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG). Op zoek naar een samenvatting voor Marketing? Wij hebben diverse samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG).
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Vakken Marketing op de Rijksuniversiteit Groningen (RUG)
Er zijn samenvattingen beschikbaar voor de volgende vakken van Marketing op Rijksuniversiteit Groningen (RUG)
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De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.
A summary of all slides + notes and explanations 
Comments of the lecturer included
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.
Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary of the articles and ted-talks for Consumer Psychology:
Week 1:
- Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class)
- Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
- Barry Schwartz (2006) - 

Week 2:
- Petty, R. E...
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.