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Principles of Marketing
Lloyd C. Harris, Nigel Piercy - ISBN: 9781292092898
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On this page you find summaries, notes, study guides and many more for the textbook Principles of Marketing, written by Lloyd C. Harris & Nigel Piercy. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like marketing, summary, avans hogeschool, international business, principles of marketing, FIN3702, Marketing & global marketing communication will be dealt with.
Popular summaries Principles of Marketing Notes

A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!
- Summary
- • 89 pages •
A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!

COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
- Summary
- • 19 pages •
COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...

A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.
- Summary
- • 16 pages •
A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
- Summary
- • 54 pages •
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class
- Summary
- • 21 pages •
Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class

This is a summary for the course 'International Marketing & Sales II'. This summary contains all the material covered during the hearing and lectures as well as the substance covered in the chapters of the books.
- Summary
- • 59 pages •
This is a summary for the course 'International Marketing & Sales II'. This summary contains all the material covered during the hearing and lectures as well as the substance covered in the chapters of the books.

A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
- Summary
- • 18 pages •
A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.

A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
- Summary
- • 17 pages •
A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.

IBMS 1st year, Basics of Marketing
Quarter 2
- Summary
- • 21 pages •
IBMS 1st year, Basics of Marketing
Quarter 2

Summary of Chapter 3 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 3 pages •
Summary of Chapter 3 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
Latest notes & summaries Principles of Marketing Notes

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
- Summary
- • 54 pages •
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
- Summary
- • 36 pages •
Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.

Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
- Summary
- • 26 pages •
Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing

A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).
- Summary
- • 13 pages •
A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).

A summary of the GMC course. It contains everything explained in the classes.
- Summary
- • 17 pages •
A summary of the GMC course. It contains everything explained in the classes.

Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
- Summary
- • 31 pages •
Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.

Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing
- Summary
- • 31 pages •
Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing

FIN3702 - Working Capital Management - Analysis of Financial Statements
- Other
- • 34 pages •
FIN3702 - Working Capital Management - Analysis of Financial Statements

FIN3702 - Working Capital Management - Chapter 03 Questions and Solutions - In depth review of the chapter
- Summary
- • 56 pages •
FIN3702 - Working Capital Management - Chapter 03 Questions and Solutions - In depth review of the chapter

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
- Summary
- • 32 pages •
This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...