Principles of Marketing

A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!

• Summary
•  • 89 pages • 
• By  xannahv

COURSE: International Business, year 1, Quarter 1, Marketing & Sales BOOKk: Principles of Marketing (7th European edition) *2898 CONTENT: -Chapter 1 -Chapter 3 -Chapter 7 (p. 194) -Chapter 8 (p. 226-238) -Chapter 10 -Chapter 12 (p. 340-345 p. 351-356) -Chapter 14 (p. 408-412 p. 414-415 p. 422-424) -Chapter 20 (p. 593-594) OMITTED: -Sustainable marketing: the call for more environmental and social responsibility (p. 25) -World population growth (p. 74) -The changing age structure of the w...

• Summary
•  • 19 pages • 
• By  keenkeldwelhonger

A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

• Summary
•  • 16 pages • 
• By  ninangkotta

Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class

• Summary
•  • 21 pages • 
• By  suzanneglas1

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

• Summary
•  • 54 pages • 
• By  suzanneglas1

This is a summary for the course 'International Marketing & Sales II'. This summary contains all the material covered during the hearing and lectures as well as the substance covered in the chapters of the books.

• Summary
•  • 59 pages • 
• By  JeffreyEngels

A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.

• Summary
•  • 18 pages • 
• By  ninangkotta

A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.

• Summary
•  • 17 pages • 
• By  ninangkotta

IBMS 1st year, Basics of Marketing Quarter 2

• Summary
•  • 21 pages • 
• By  Lisa2468

Summary of Chapter 3 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

• Summary
•  • 3 pages • 
• By  desiree_3110

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

• Summary
•  • 54 pages • 
• By  suzanneglas1

Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.

• Summary
•  • 36 pages • 
• By  arianesmit

A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).

• Summary
•  • 13 pages • 
• By  sannedekruyf

A summary of the GMC course. It contains everything explained in the classes.

• Summary
•  • 17 pages • 
• By  sannedekruyf

Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing

• Summary
•  • 26 pages • 
• By  kimmyhansen0212

Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.

• Summary
•  • 31 pages • 
• By  kimmyhansen0212

Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing

• Summary
•  • 31 pages • 
• By  kimmyhansen0212

FIN3702 - Working Capital Management - Analysis of Financial Statements

• Other
•  • 34 pages • 
• By  ivann

FIN3702 - Working Capital Management - Chapter 03 Questions and Solutions - In depth review of the chapter

• Summary
•  • 56 pages • 
• By  ivann

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

• Summary
•  • 32 pages • 
• By  marilynnwit