Marketing: An Introduction, Global Edition

In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.

• Summary
•  • 56 pages • 
• By  Elena95

Summary for Marketing Management for IBA. Contains all Discussed chapters. I passed the exam using only this summary with a 7. Summary for the subject Marketing Management for IBA given by Tilburg University. Contains all the chapters discussed. I myself have taken a seven-only this summary for the key.

• Summary
•  • 79 pages • 
• By  volkertmencke

Chapter 1 up to and including 10 i have started chapter 12, but haven't finished yet

• Summary
•  • 49 pages • 
• By  Romynm

This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".

• Summary
•  • 45 pages • 
• By  cxxnxx

Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.

• Summary
•  • 76 pages • 
• By  juliahoogenboom

Simple & Effective Summary To Memorize Chapters 1/15 Excl. Chapters 4 & 11 Everything you need to score an A.

• Summary
•  • 45 pages • 
• By  Leonardodavinci

Summary of Marketing Management and Fundamentals (MMF) Chapter 1 t / m 13

• Summary
•  • 20 pages • 
• By  nikeebakker

Has all the information of chapter 1-3, 5-10

• Summary
•  • 39 pages • 
• By  antjenguyen

Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.

• Case
•  • 189 pages • 
• By  joycekruiter

Broad summary of the book "Marketing Management for IBA"

• Summary
•  • 20 pages • 
• By  thomasdewit1

This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".

• Summary
•  • 45 pages • 
• By  cxxnxx

Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.

• Summary
•  • 76 pages • 
• By  juliahoogenboom

Summary of Marketing Management and Fundamentals (MMF) Chapter 1 t / m 13

• Summary
•  • 20 pages • 
• By  nikeebakker

Has all the information of chapter 1-3, 5-10

• Summary
•  • 39 pages • 
• By  antjenguyen

After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. You will be able to: To define the Marketing process. To outline the Marketing environment. To identify a customer value-driven Marketing strategy. To select a customer...

• Summary
•  • 179 pages • 
• By  saravanasten

Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16

• Summary
•  • 46 pages • 
• By  ibs050

A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!

• Summary
•  • 33 pages • 
• By  itsmesophie03

Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.

• Case
•  • 189 pages • 
• By  joycekruiter

Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.

• Summary
•  • 30 pages • 
• By  annemijnnijsenan

Summary of the first year course 'introduction to Marketing of the European Studies program.

• Summary
•  • 3 pages • 
• By  Jordilekkerkerk1