ISBN: Author(s): Language: Publisher: Edition: Edition:
Services Marketing
Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312
ISBN: Author(s): Language: Publisher: Edition: Edition:
On this page you find summaries, notes, study guides and many more for the study book Services Marketing, written by Alan Wilson & Valarie A. Zeithaml. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like NHTV, premaster, BUAS, marketing management, Breda University of Applied Sciences, Marketing, Management & Service Marketing will be dealt with.
Popular summaries Services Marketing Notes
Summary Book Services Marketing
Summary Book Services Marketing
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
- Summary
- • 78 pages •
Summary
Summary Book Services Marketing
Last document update: agoSummary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
Summary
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Last document update: agoSummary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
Services Marketing: integrating customer focus across the firm: All Chapters
Services Marketing: integrating customer focus across the firm: All Chapters
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
- Summary
- • 79 pages •
Summary
Services Marketing: integrating customer focus across the firm: All Chapters
Last document update: agoThis summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
Service Marketing abstract entire book!
Service Marketing abstract entire book!
Complete summary of the entire book Marketing Services provided by Hans Haan. Contains all sections required for the exam!
- Summary
- • 44 pages •
Summary
Service Marketing abstract entire book!
Last document update: agoComplete summary of the entire book Marketing Services provided by Hans Haan. Contains all sections required for the exam!
Services marketing - Lectures
Services marketing - Lectures
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
Summary
Services marketing - Lectures
Last document update: agoThis is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
All 7 papers for service marketing
All 7 papers for service marketing
Summary of all 7 papers of service marketing for the final exam.
- Summary
- • 14 pages •
Summary
All 7 papers for service marketing
Last document update: agoSummary of all 7 papers of service marketing for the final exam.
Service Marketing - Book Notes
Service Marketing - Book Notes
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
- Summary
- • 23 pages •
Summary
Service Marketing - Book Notes
Last document update: agoThese book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
Summary book Service Marketing
Summary book Service Marketing
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Summary
Summary book Service Marketing
Last document update: agoComplete summary of the book for Service Marketing for Pre-Masters.
Services Marketing Chapter 1 t/m 8 and Chapter 15
Services Marketing Chapter 1 t/m 8 and Chapter 15
Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
- Summary
- • 30 pages •
Summary
Services Marketing Chapter 1 t/m 8 and Chapter 15
Last document update: agoSummary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]
Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Class notes
- • 70 pages •
Class notes
Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]
Last document update: agoAll lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
Latest notes & summaries Services Marketing Notes
Services Marketing: integrating customer focus across the firm: All Chapters
Services Marketing: integrating customer focus across the firm: All Chapters
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
- Summary
- • 79 pages •
Summary
Services Marketing: integrating customer focus across the firm: All Chapters
Last document update: agoThis summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
Services marketing - Lectures
Services marketing - Lectures
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
Summary
Services marketing - Lectures
Last document update: agoThis is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
All 7 papers for service marketing
All 7 papers for service marketing
Summary of all 7 papers of service marketing for the final exam.
- Summary
- • 14 pages •
Summary
All 7 papers for service marketing
Last document update: agoSummary of all 7 papers of service marketing for the final exam.
Service Marketing - Book Notes
Service Marketing - Book Notes
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
- Summary
- • 23 pages •
Summary
Service Marketing - Book Notes
Last document update: agoThese book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
Summary book Service Marketing
Summary book Service Marketing
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Summary
Summary book Service Marketing
Last document update: agoComplete summary of the book for Service Marketing for Pre-Masters.
Services Marketing Chapter 1 t/m 8 and Chapter 15
Services Marketing Chapter 1 t/m 8 and Chapter 15
Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
- Summary
- • 30 pages •
Summary
Services Marketing Chapter 1 t/m 8 and Chapter 15
Last document update: agoSummary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]
Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Class notes
- • 70 pages •
Class notes
Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]
Last document update: agoAll lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
Marketing Management 324 (Services)
Marketing Management 324 (Services)
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
- Summary
- • 39 pages •
Summary
Marketing Management 324 (Services)
Last document update: agoSummaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
Lectures Operation Management
Lectures Operation Management
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
- Summary
- • 73 pages •
Summary
Lectures Operation Management
Last document update: agoSummary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
Company Service Insights (CSI)
Company Service Insights (CSI)
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
- Summary
- • 44 pages •
Summary
Company Service Insights (CSI)
Last document update: agoSummary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
