Services Marketing

Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University

• Summary
•  • 78 pages • 
• By  phihu

Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)

• Summary
•  • 65 pages • 
• By  Ingevanlieshout

This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.

• Summary
•  • 79 pages • 
• By  jeroendebie

Complete summary of the entire book Marketing Services provided by Hans Haan. Contains all sections required for the exam!

• Summary
•  • 44 pages • 
• By  Evieet

This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

• Summary
•  • 26 pages • 
• By  heleenvandewetering

Summary of all 7 papers of service marketing for the final exam.

• Summary
•  • 14 pages • 
• By  Mika98

Complete summary of the book for Service Marketing for Pre-Masters.

• Summary
•  • 28 pages • 
• By  ehm

• Summary
•  • 34 pages • 
• By  melissafarlock

Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.

• Summary
•  • 39 pages • 
• By  StelliesNotes101

Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.

• Summary
•  • 30 pages • 
• By  Marlieee

Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)

• Summary
•  • 65 pages • 
• By  Ingevanlieshout

This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.

• Summary
•  • 79 pages • 
• By  jeroendebie

This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

• Summary
•  • 26 pages • 
• By  heleenvandewetering

Summary of all 7 papers of service marketing for the final exam.

• Summary
•  • 14 pages • 
• By  Mika98

Complete summary of the book for Service Marketing for Pre-Masters.

• Summary
•  • 28 pages • 
• By  ehm

Summary of the whole book without chapter 12.

• Summary
•  • 93 pages • 
• By  sergecaljouw

These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

• Summary
•  • 23 pages • 
• By  MichaelSerbanescu

Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.

• Summary
•  • 39 pages • 
• By  StelliesNotes101

Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.

• Summary
•  • 30 pages • 
• By  Marlieee

Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.

• Summary
•  • 73 pages • 
• By  xevakoper