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Services Marketing
Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312
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On this page you find summaries, notes, study guides and many more for the textbook Services Marketing, written by Alan Wilson & Valarie A. Zeithaml. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like NHTV, Breda University of Applied Sciences, Service Marketing, Tilburg University, Management, Marketing, marketing management & BUAS will be dealt with.
Popular summaries Services Marketing Notes
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
- Summary
- • 78 pages •
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
- Summary
- • 79 pages •
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
Complete summary of the entire book Marketing Services provided by Hans Haan. Contains all sections required for the exam!
- Summary
- • 44 pages •
Complete summary of the entire book Marketing Services provided by Hans Haan. Contains all sections required for the exam!
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
- Summary
- • 23 pages •
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Complete summary of the book for Service Marketing for Pre-Masters.
Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
- Summary
- • 30 pages •
Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Class notes
- • 70 pages •
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Summary
- • 34 pages •
Latest notes & summaries Services Marketing Notes
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
- Summary
- • 79 pages •
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
- Summary
- • 23 pages •
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Complete summary of the book for Service Marketing for Pre-Masters.
Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
- Summary
- • 30 pages •
Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Class notes
- • 70 pages •
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
- Summary
- • 39 pages •
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
- Summary
- • 107 pages •
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
- Summary
- • 73 pages •
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
- Summary
- • 44 pages •
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
