ISBN: Author(s): Language: Publisher: Edition: Edition:
Services Marketing
Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312
ISBN: Author(s): Language: Publisher: Edition: Edition:
On this page you find summaries, notes, study guides and many more for the study book Services Marketing, written by Alan Wilson & Valarie A. Zeithaml. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like premaster, service marketing, Tilburg University, services marketing, services, marketing management, marketing & Service marketing will be dealt with.
Popular summaries Services Marketing
Summary Book Services Marketing
Summary Book Services Marketing
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
- Summary
- • 78 pages •
Preview 3 out of 78 pages
Summary
Summary Book Services Marketing
Last document update: agoSummary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
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Summary
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Last document update: agoSummary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
Services Marketing: integrating customer focus across the firm: All Chapters
Services Marketing: integrating customer focus across the firm: All Chapters
Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.
- Summary
- • 79 pages •
Preview 4 out of 79 pages
Summary
Services Marketing: integrating customer focus across the firm: All Chapters
Last document update: agoDeze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.
Service Marketing samenvatting volledige boek!
Service Marketing samenvatting volledige boek!
Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
- Summary
- • 44 pages •
Preview 1 out of 44 pages
Summary
Service Marketing samenvatting volledige boek!
Last document update: agoComplete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
All 7 papers for service marketing
All 7 papers for service marketing
Summary of all 7 papers of service marketing for the final exam.
- Summary
- • 14 pages •
Preview 2 out of 14 pages
Summary
All 7 papers for service marketing
Last document update: agoSummary of all 7 papers of service marketing for the final exam.
Services marketing - Lectures
Services marketing - Lectures
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
Preview 3 out of 26 pages
Summary
Services marketing - Lectures
Last document update: agoThis is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
Samenvatting Service Marketing (Premaster)
Samenvatting Service Marketing (Premaster)
- Summary
- • 34 pages •
Preview 1 out of 34 pages
Summary book Service Marketing
Summary book Service Marketing
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
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Summary
Summary book Service Marketing
Last document update: agoComplete summary of the book for Service Marketing for Pre-Masters.
Marketing Management 324 (Services)
Marketing Management 324 (Services)
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
- Summary
- • 39 pages •
Preview 1 out of 39 pages
Summary
Marketing Management 324 (Services)
Last document update: agoSummaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
Services Marketing Chapter 1 t/m 8 and Chapter 15
Services Marketing Chapter 1 t/m 8 and Chapter 15
Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
- Summary
- • 30 pages •
Preview 3 out of 30 pages
Summary
Services Marketing Chapter 1 t/m 8 and Chapter 15
Last document update: agoSamenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
Latest notes & summaries Services Marketing
Summary Book Services Marketing
Summary Book Services Marketing
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
- Summary
- • 78 pages •
Preview 3 out of 78 pages
Summary
Summary Book Services Marketing
Last document update: agoSummary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
Preview 1 out of 65 pages
Summary
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Last document update: agoSummary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
Services Marketing: integrating customer focus across the firm: All Chapters
Services Marketing: integrating customer focus across the firm: All Chapters
Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.
- Summary
- • 79 pages •
Preview 4 out of 79 pages
Summary
Services Marketing: integrating customer focus across the firm: All Chapters
Last document update: agoDeze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.
Service Marketing samenvatting volledige boek!
Service Marketing samenvatting volledige boek!
Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
- Summary
- • 44 pages •
Preview 1 out of 44 pages
Summary
Service Marketing samenvatting volledige boek!
Last document update: agoComplete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
All 7 papers for service marketing
All 7 papers for service marketing
Summary of all 7 papers of service marketing for the final exam.
- Summary
- • 14 pages •
Preview 2 out of 14 pages
Summary
All 7 papers for service marketing
Last document update: agoSummary of all 7 papers of service marketing for the final exam.
Services marketing - Lectures
Services marketing - Lectures
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
Preview 3 out of 26 pages
Summary
Services marketing - Lectures
Last document update: agoThis is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
Summary book Service Marketing
Summary book Service Marketing
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Preview 3 out of 28 pages
Summary
Summary book Service Marketing
Last document update: agoComplete summary of the book for Service Marketing for Pre-Masters.
Summary Services marketing
Summary Services marketing
Samenvatting van heel het boek zonder hoofdstuk 12.
- Summary
- • 93 pages •
Preview 4 out of 93 pages
Summary
Summary Services marketing
Last document update: agoSamenvatting van heel het boek zonder hoofdstuk 12.
Marketing Management 324 (Services)
Marketing Management 324 (Services)
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
- Summary
- • 39 pages •
Preview 1 out of 39 pages
Summary
Marketing Management 324 (Services)
Last document update: agoSummaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
Services Marketing Chapter 1 t/m 8 and Chapter 15
Services Marketing Chapter 1 t/m 8 and Chapter 15
Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
- Summary
- • 30 pages •
Preview 3 out of 30 pages
Summary
Services Marketing Chapter 1 t/m 8 and Chapter 15
Last document update: agoSamenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.