Principles of Marketing
Hogeschool van Amsterdam (HvA)
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Summary
Complete summary of book and lectures slides of Marketing I and II
Hogeschool van Amsterdam
Principles of Marketing
This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. This summary contains the following chapters: 1,2,3,5,6,7,8,9,12,18, 20
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