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A Framework for Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller - ISBN: 9781292093147
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On this page you find summaries, notes, study guides and many more for the textbook A Framework for Marketing Management, Global Edition, written by Philip Kotler & Kevin Lane Keller. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like marketing, UvA, summary, Marketing, kotler, management, University of Amsterdam & university of amsterdam will be dealt with.
Popular summaries A Framework for Marketing Management, Global Edition Notes

!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Summary
- • 16 pages •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
- Summary
- • 11 pages •
!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
- Summary
- • 24 pages •
This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...

Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek.
The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
- Summary
- • 16 pages •
Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek.
The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
- Summary
- • 42 pages •
Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...

Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
- Summary
- • 66 pages •
Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM

A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
- Summary
- • 55 pages •
A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.

This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
- Summary
- • 72 pages •
This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.

Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18
- Summary
- • 28 pages •
Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 121 pages •
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
Latest notes & summaries A Framework for Marketing Management, Global Edition Notes

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
- Summary
- • 42 pages •
Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...

Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
- Summary
- • 66 pages •
Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM

A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
- Summary
- • 55 pages •
A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.

This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
- Summary
- • 72 pages •
This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.

Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 117 pages •
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 121 pages •
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
- Summary
- • 140 pages •
This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.

An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.
- Summary
- • 28 pages •
An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.

Summary of Chapter 18 – Responsible Marketing in a Global Environment
- Summary
- • 5 pages •
Summary of Chapter 18 – Responsible Marketing in a Global Environment

Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
- Exam (elaborations)
- • 4 pages •
Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.