A Framework for Marketing Management, Global Edition

!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

• Summary
•  • 16 pages • 
• By  davidschouten

!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

• Summary
•  • 11 pages • 
• By  davidschouten

This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...

• Summary
•  • 24 pages • 
• By  davidschouten

Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek. The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.

• Summary
•  • 16 pages • 
• By  BdeLeeuw

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

• Summary
•  • 42 pages • 
• By  jeanphilippebecker

Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM

• Summary
•  • 66 pages • 
• By  alicetiker

A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.

• Summary
•  • 55 pages • 
• By  BronM

This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.

• Summary
•  • 72 pages • 
• By  jcarmen

Summary Strategic Marketing, English. A framework for marketing management, 6th edition. Authors: P. Kotler and K. Keller (2016). Harlow: Pearson Eductaion Ltd. Chapter 1 to 18

• Summary
•  • 28 pages • 
• By  sdeweerdt

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

• Summary
•  • 121 pages • 
• By  zarafranceschi

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

• Summary
•  • 42 pages • 
• By  jeanphilippebecker

Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM

• Summary
•  • 66 pages • 
• By  alicetiker

A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.

• Summary
•  • 55 pages • 
• By  BronM

This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.

• Summary
•  • 72 pages • 
• By  jcarmen

Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

• Summary
•  • 117 pages • 
• By  zarafranceschi

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

• Summary
•  • 121 pages • 
• By  zarafranceschi

This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.

• Summary
•  • 140 pages • 
• By  jcarmen

An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.

• Summary
•  • 28 pages • 
• By  msmienk

Summary of Chapter 18 – Responsible Marketing in a Global Environment

• Summary
•  • 5 pages • 
• By  jeanphilippebecker

Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.

• Exam (elaborations)
•  • 4 pages • 
• By  zarafranceschi