Fundamentals of Marketing

This is a complete summary of the book Fundamentals of Marketing by Paul Baines.

• Summary
•  • 44 pages • 
• By  JudithDeHeus

Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels

• Summary
•  • 50 pages • 
• By  fdehoogt

Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 1: Marketing Principles and Society

• Summary
•  • 8 pages • 
• By  danique2212

Detailed summary of the book Fundamentals of Marketing by Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonett

• Summary
•  • 50 pages • 
• By  fdehoogt

This summary describes all the relevant information from Fundamentals of Marketing – Paul Baines, chapter 2,3,4 and 5. The topics are explained in detail. Discussed topics are: customer behavior, conducting market research, Marketing Environments and Marketing Segmentation. Are you looking for a more brief summary? Check the matching mind maps!

• Summary
•  • 16 pages • 
• By  studymasters

Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 6: Proposition and Branding Decisions

• Summary
•  • 8 pages • 
• By  danique2212

Brief summary of the book Fundamentals of Marketing by Paul Baines, the first 7 chapters. For the exam of Marketing Principles, year 1 Creative Business at the University of Applied Sciences Utrecht.

• Summary
•  • 10 pages • 
• By  dieuwertjeschaafsma

English summary of the book 'Fundamentals of Marketing' from 2017.

• Summary
•  • 72 pages • 
• By  annebosman

Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation

• Summary
•  • 6 pages • 
• By  danique2212

Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 8: Marketing Communications Principles

• Summary
•  • 9 pages • 
• By  danique2212

Brief summary of the book Fundamentals of Marketing by Paul Baines, the first 7 chapters. For the exam of Marketing Principles, year 1 Creative Business at the University of Applied Sciences Utrecht.

• Summary
•  • 10 pages • 
• By  dieuwertjeschaafsma

This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...

• Summary
•  • 41 pages • 
• By  clerkxcleo18

Introduction to Marketing Communications, including the Communications Mix

• Class notes
•  • 3 pages • 
• By  HollyAIng

Introduction to marketing law, ethics, social responsibility and sustainability

• Class notes
•  • 3 pages • 
• By  HollyAIng

An introduction to marketing metrics and KPI's

• Class notes
•  • 1 pages • 
• By  HollyAIng

An introduction to not-for-profit marketing

• Class notes
•  • 2 pages • 
• By  HollyAIng

An introduction to the segmentation, targeting and positioning (STP) model

• Class notes
•  • 1 pages • 
• By  HollyAIng

An introduction to marketing research

• Class notes
•  • 3 pages • 
• By  HollyAIng

An introduction to the marketing mix (the 7P's)

• Class notes
•  • 2 pages • 
• By  HollyAIng

A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals

• Study guide
•  • 4 pages • 
• By  studytutor