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Principles of Marketing notes (1st edition)
Lloyd C. Harris, Nigel Piercy - ISBN: 9781292092898
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View all 63 notes for Principles of Marketing, written by Lloyd C. Harris, Nigel Piercy. All Principles of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Principles of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
- Summary
- • 17 pages •
A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
IBMS 1st year, Basics of Marketing Quarter 2
- Summary
- • 21 pages •
IBMS 1st year, Basics of Marketing Quarter 2
IBMS 1st year, Basics of Marketing Quarter 1
- Summary
- • 27 pages •
IBMS 1st year, Basics of Marketing Quarter 1
Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
- Summary
- • 26 pages •
Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing
- Summary
- • 31 pages •
Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing
Summary of Chapter 3 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 3 pages •
Summary of Chapter 3 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
Summary of Chapter 6 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 5 pages •
Summary of Chapter 6 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
Summary of Chapter 7 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 7 pages •
Summary of Chapter 7 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
Summary of Chapter 2 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 4 pages •
Summary of Chapter 2 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
Summary of Chapter 11 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 3 pages •
Summary of Chapter 11 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
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Newest Principles of Marketing summaries
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
- Summary
- • 54 pages •
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
- Summary
- • 36 pages •
Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
- Summary
- • 26 pages •
Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing
- Summary
- • 31 pages •
Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing
Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
- Summary
- • 31 pages •
Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
- Summary
- • 32 pages •
This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
FIN3702 - Working Capital Management - Analysis of Financial Statements
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FIN3702 - Working Capital Management - Analysis of Financial Statements
FIN3702 - Working Capital Management - Chapter 03 Questions and Solutions - In depth review of the chapter
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- • 56 pages •
FIN3702 - Working Capital Management - Chapter 03 Questions and Solutions - In depth review of the chapter
principles of marketing chapter 20 Kotler
- Summary
- • 3 pages •
principles of marketing chapter 20 Kotler
principles of marketing chapter 19 Kotler
- Summary
- • 4 pages •
principles of marketing chapter 19 Kotler
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