logo-home
book image

Global Marketing notes (1st edition)

Svend Hollensen - ISBN: 9781292100111

View all 33 notes for Global Marketing, written by Svend Hollensen. All Global Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Global Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Global Marketing notes

document-image
Global Marketing - Svend Hollenson (seventh edition) - ISBN 9781292100111
(38)
$6.69
179x  sold

Complete samenvatting van het boek Global Marketing van Svend Hollensen (exclusief hoofdstuk 10, 11 en 12). De samenvatting is inclusief alle illustraties uit het boek!

i See more info x
  • Summary
  •  • 61 pages • 
  • by Ckaal1992 • 
  • uploaded  29-03-2017
Quick View
i x
document-image
Summary global marketing - Svend Hollensen (7th edition)
(15)
$6.13
88x  sold

Uitgebreide en complete samenvatting van hoofdstuk 1 t/m 19 van het boek global marketing van Svend Hollensen (7de editie). Bevat veel illustraties en aantekeningen uit colleges. Extensive summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. ISBN of book = 0111

i See more info x
  • Summary
  •  • 75 pages • 
  • by isabelimmerzeelx • 
  • uploaded  16-06-2019
Quick View
i x
document-image
Samenvatting Exportmanagement (Engelstalig)
(11)
$4.45
43x  sold

Samenvatting Exportmangement (Engelstalig) initiëel geschreven voor de opleiding Commerciële Economie, leerjaar 4 op Fontys in Eindhoven. De samenvatting bestaat uit de college slides, relevante afbeelingen en het boek: Global Marketing by Svend Hollensen 7th edition (ISBN 0111), met de hoofdstukken: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 en p15.6. In de samenvattingen is zo veel mogelijk gebruik gemaakt van opsommingen om onderwerpen gemakkelijk te onthouden. Daarna...

i See more info x
  • Summary
  •  • 28 pages • 
  • by stanverhoeven1996 • 
  • uploaded  30-10-2019
Quick View
i x
document-image
Summary International Marketing
(5)
$4.45
21x  sold

Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.

i See more info x
  • Summary
  •  • 58 pages • 
  • by Juliaengbersen • 
  • uploaded  28-06-2017
Quick View
i x
document-image
IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
(3)
$5.02
12x  sold

Summary International Marketing Management (IMM) IBL year 3 semester 2 block 3 and 4 English Based on book: GLOBAL MARKETING (Sixth edition) Author: Svend Hollensen Publisher: Pearson Education Limited English 872 pages 9781292100111 Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16 Full exam content summary Course module code: IBLIMM02R3

i See more info x
  • Summary
  •  • 42 pages • 
  • by amydiemer • 
  • uploaded  16-06-2018
Quick View
i x
document-image
International marketing exam period four (Global Marketing, Hollensen)
(1)
$6.13
10x  sold

Samenvatting voor het vak International Marketing, tweede jaar. De samenvatting bestaat uit de tekst en afbeeldingen uit het boek Global Marketing van Svend Hollensen. Niet alles staat er letterlijk in. De samenvatting is gemaakt aan de hand van powerpoint presentaties van de leraren, dus de belangrijkste onderwerpen. Per hoofdstuk is aangegeven welke paragrafen niet geleerd hoeven te worden, dus ook die zijn niet in de samenvatting opgenomen. Tenslotte is het deel van hoofdstuk 19 niet helemaal...

i See more info x
  • Summary
  •  • 31 pages • 
  • by susannevandervliet • 
  • uploaded  11-06-2017
Quick View
i x
document-image
Global Marketing summary
(0)
$6.69
7x  sold

Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book. Related to the International Marketing for SMEs module.

i See more info x
  • Summary
  •  • 30 pages • 
  • by marjanjansen1 • 
  • uploaded  23-06-2018
Quick View
i x
document-image
International Marketing summary
(0)
$10.60
7x  sold

This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.

i See more info x
  • Summary
  •  • 138 pages • 
  • by zooliveramiddelkoop • 
  • uploaded  14-01-2019
Quick View
i x

Do you have documents that match this book? Sell them and earn money with your knowledge!

Newest Global Marketing summaries

document-image
Summary global marketing - Svend Hollensen (7th edition)
(15)
$6.13
88x  sold

Uitgebreide en complete samenvatting van hoofdstuk 1 t/m 19 van het boek global marketing van Svend Hollensen (7de editie). Bevat veel illustraties en aantekeningen uit colleges. Extensive summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. ISBN of book = 0111

i See more info x
  • Summary
  •  • 75 pages • 
  • by isabelimmerzeelx • 
  • uploaded  16-06-2019
Quick View
i x
document-image
Samenvatting Exportmanagement (Engelstalig)
(11)
$4.45
43x  sold

Samenvatting Exportmangement (Engelstalig) initiëel geschreven voor de opleiding Commerciële Economie, leerjaar 4 op Fontys in Eindhoven. De samenvatting bestaat uit de college slides, relevante afbeelingen en het boek: Global Marketing by Svend Hollensen 7th edition (ISBN 0111), met de hoofdstukken: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 en p15.6. In de samenvattingen is zo veel mogelijk gebruik gemaakt van opsommingen om onderwerpen gemakkelijk te onthouden. Daarna...

i See more info x
  • Summary
  •  • 28 pages • 
  • by stanverhoeven1996 • 
  • uploaded  30-10-2019
Quick View
i x
document-image
Global Marketing, Svend Hollensen, Seventh Edition
(0)
$4.46
5x  sold

Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19. Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.

i See more info x
  • Summary
  •  • 38 pages • 
  • by cemre03 • 
  • uploaded  25-10-2019
Quick View
i x
document-image
Summary Exportmanagement
(0)
$4.46
3x  sold

Summary of Export management with the following subjects: - Globalization - Internationalization - Glocalization - Pro-active & reactive export motives - Internal triggers & external triggers - Export risks - Home country environment - Host country environment - Culture - IMS model - Entry mode selection - Export entry modes - Intermediate export modes - Hierarchical export modes - Piracy - Incoterms

i See more info x
  • Summary
  •  • 50 pages • 
  • by Rik040 • 
  • uploaded  11-11-2019
Quick View
i x
document-image
Samenvatting Export management
(1)
$6.02
1x  sold

In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! This document contains all notes of the lessons, PowerPoints and of the given literature of th...

i See more info x
  • Summary
  •  • 26 pages • 
  • by ColetteKempen • 
  • uploaded  20-01-2022
Quick View
i x
document-image
Summary Global Marketing (Part I - IV) - Svend Hollensen (ISBN: 9781292100111)
(0)
$6.69

English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book). Engelstalige, uitgebreide samenvatting van het boek Global Marketing, geschreven door Svend Hollensen. De samenvatting dekt de hoofdstukken 1 t/m 17 (deel I t/m IV van het boek).

i See more info x
  • Summary
  •  • 86 pages • 
  • by lisa-mariezoon • 
  • uploaded  24-03-2021
Quick View
i x
document-image
Summary English Global Marketing part I II E-phase 1 IB(L)
(0)
$3.90

Deze samenvatting is in het Engels over het boek Global Marketing van Svend Hollensen, 7de editie. Het document bevat een samenvatting over het eerste gedeelte van het boek, part I. Derde jaar International Business (& Languages), E-fase blok 1, aan Avans Hogeschool.

i See more info x
  • Summary
  •  • 27 pages • 
  • by jamietimmermans67 • 
  • uploaded  12-05-2020
Quick View
i x
document-image
Summary English Global Marketing part III E-phase 1 IB(L)
(0)
$3.90

Dit document is een samenvatting van International Marketing dat wordt gegeven in de Eindfase blok 1 (derde jaar) van International Business (& Languages) aan Avans Hogeschool. Het is een samenvatting van het boek Global Marketing van Svend Hollensen, part III.

i See more info x
  • Summary
  •  • 20 pages • 
  • by jamietimmermans67 • 
  • uploaded  12-05-2020
Quick View
i x
document-image
Summary English Global Marketing part IV E-phase 1 IB(L)
(0)
$3.90

Dit document is een samenvatting van het boek Global Marketing van Svend Hollensen. Dit vak wordt in het derde jaar gegeven (eindfase blok 1) van International Business (& Languages) aan Avans Hogeschool.

i See more info x
  • Summary
  •  • 53 pages • 
  • by jamietimmermans67 • 
  • uploaded  12-05-2020
Quick View
i x

Do you have documents that match this book? Sell them and earn money with your knowledge!

Why study with the book summaries on Stuvia?

girl_laptop_stairs

Relevance, efficiency and convenience. These are important elements when studying or preparing for a course or exam. Studying with the help of book summaries, which are linked to the ISBN number of your (study) book, is more relevant than ever. Your fellow students or tutors are sharing their knowledge to help you prepare for your exams. Find the ISBN number of your book and you'll be sure to buy the right summary. That way you won't be faced with surprises during your exams.

boy_beanie

All summaries on Stuvia are written by students who have already taken the exam, lecturers who teach the study material or professional publishers. As a result, you can be confident that you will understand the course material more easily and that the summary contains all elements that are tested in the exam. Find the book you need to study by its ISBN and choose the best textbook summary.

Summary Global Marketing

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing."<u> </u> <u> </u> </p> Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University</p> </p> In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years <i>Global Marketing</i> has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.</p> </p> Now into its seventh edition, <i>Global Marketing </i>continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.</p> It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.</p> </p> "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need."</p> <b>Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK </b> </p> <b> </b> </p> “The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.”</p> <b>Elisabeth Götze, Vienna University of Economics and Business</b> </p> </p> “Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “</p> <b>Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University</b> </p> </p> <b>Key Features include:</b> </p> <ul> <li>A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process </li> <li>End of part and end of chapter case studies helping students to understand how the theory relates to real world application </li> <li>Video case studies (available at <a href="http://www.pearsoned.co.uk/hollensen" target="_blank">www.pearsoned.co.uk/hollensen</a>), showing how practitioners are using Global Marketing in their work</li> </ul> <b> </b> </p> <b>About the author</b> </p> <b> </b> </p> Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including <i>Marketing Management</i> and <i>Essentials of Global Marketing.</i> </p> </p> <b>Student resources</b> specifically written to complement this textbook are at <a href="http://www.pearsoned.co.uk/hollensen" target="_blank"> <b>www.pearsoned.co.uk/hollensen</b> </a> </p>