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Fundamentals of Marketing notes (1st edition)
Paul Baines, Chris Fill - ISBN: 9780198748571
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View all 28 notes for Fundamentals of Marketing, written by Paul Baines, Chris Fill. All Fundamentals of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Fundamentals of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Engelse samenvatting van het boek 'Fundamentals of Marketing' uit 2017.
- Summary
- • 72 pages •
Engelse samenvatting van het boek 'Fundamentals of Marketing' uit 2017.
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation
- Summary
- • 6 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation
This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
- Class notes
- • 2 pages •
This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
An introduction to marketing communications, including the communications mix
- Class notes
- • 4 pages •
An introduction to marketing communications, including the communications mix
Introduction to Marketing Communications, including the Communications Mix
- Class notes
- • 3 pages •
Introduction to Marketing Communications, including the Communications Mix
Introduction to marketing law, ethics, social responsibility and sustainability
- Class notes
- • 3 pages •
Introduction to marketing law, ethics, social responsibility and sustainability
An introduction to marketing metrics and KPI's
- Class notes
- • 1 pages •
An introduction to marketing metrics and KPI's
Basics of Marketing document, will explain in English what the necessary basic knowledge is of Marketing, based on lessons given by Mr. Stephan Jacobs.
- Summary
- • 6 pages •
Basics of Marketing document, will explain in English what the necessary basic knowledge is of Marketing, based on lessons given by Mr. Stephan Jacobs.
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications
- Summary
- • 8 pages •
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications
Extensive Marketing Summary (English) Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
- Summary
- • 9 pages •
Extensive Marketing Summary (English) Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
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Newest Fundamentals of Marketing summaries
Detailed summary of the book Fundamentals of Marketing by Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonett
- Summary
- • 50 pages •
Detailed summary of the book Fundamentals of Marketing by Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonett
Engelse samenvatting van het boek 'Fundamentals of Marketing' uit 2017.
- Summary
- • 72 pages •
Engelse samenvatting van het boek 'Fundamentals of Marketing' uit 2017.
Introduction to marketing law, ethics, social responsibility and sustainability
- Class notes
- • 3 pages •
Introduction to marketing law, ethics, social responsibility and sustainability
An introduction to marketing metrics and KPI's
- Class notes
- • 1 pages •
An introduction to marketing metrics and KPI's
An introduction to not-for-profit marketing
- Class notes
- • 2 pages •
An introduction to not-for-profit marketing
An introduction to the segmentation, targeting and positioning (STP) model
- Class notes
- • 1 pages •
An introduction to the segmentation, targeting and positioning (STP) model
An introduction to marketing research
- Class notes
- • 3 pages •
An introduction to marketing research
An introduction to the marketing mix (the 7P's)
- Class notes
- • 2 pages •
An introduction to the marketing mix (the 7P's)
Basics of Marketing document, will explain in English what the necessary basic knowledge is of Marketing, based on lessons given by Mr. Stephan Jacobs.
- Summary
- • 6 pages •
Basics of Marketing document, will explain in English what the necessary basic knowledge is of Marketing, based on lessons given by Mr. Stephan Jacobs.
Extensive Marketing Summary (English) Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
- Summary
- • 9 pages •
Extensive Marketing Summary (English) Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
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