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Marketing

Hogeschool Zuyd (HZ)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Popular textbooks · Show all (4) Hide

Fundamentals of Marketing

Fundamentals of Marketing

Paul Baines, Chris Fill

5 documents

Marketing fundamentals

Marketing fundamentals

Bronis Verhage

5 documents

All books 4 Hide

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Summary Consumer Behaviour 7th edition English Summary Consumer Behaviour 7th edition English

  • Summary Consumer Behaviour 7th edition English

  • Summary • 80 pages • 2024
  • Summary Consumer Behaviour 7th edition English, the book links consumer behaviour theory with the real-life problems faced by practitioners in the following ways: -Marketing opportunity, Marketing pitfalls and Multicultural dimensions. -Consumer behaviour. -New coverage of sustainable consumption, emerging technologies, social media and online behaviour.
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Samenvatting Principles of Marketing, ISBN: 9781292220178 Samenvatting Principles of Marketing, ISBN: 9781292220178

  • Samenvatting Principles of Marketing, ISBN: 9781292220178

  • Summary • 15 pages • 2021
  • Summary of 5 chapters of Kotler's well-known book: the principles of marketing.
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Chapter 10: Managing Channels and Distribution Chapter 10: Managing Channels and Distribution

  • Chapter 10: Managing Channels and Distribution

  • Summary • 9 pages • 2017
  • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 10: Managing Channels and Distribution
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Chapter 9: Managing Marketing Communications Chapter 9: Managing Marketing Communications

  • Chapter 9: Managing Marketing Communications

  • Summary • 8 pages • 2017
  • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications
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Chapter 7: Pricing and Value Creation Chapter 7: Pricing and Value Creation

  • Chapter 7: Pricing and Value Creation

  • Summary • 6 pages • 2017
  • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation
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Chapter 6: Proposition and Branding Decisions Chapter 6: Proposition and Branding Decisions

  • Chapter 6: Proposition and Branding Decisions

  • Summary • 8 pages • 2017
  • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 6: Proposition and Branding Decisions
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